Robin L. Soster, Ph.D.
Affiliations: | 2011 | Business Administration | University of South Carolina, Columbia, SC |
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Parents
Sign in to add mentorAshwani Monga | grad student | 2011 | University of South Carolina | |
(Costs of time versus money: A mental accounting view of satisfaction.) |
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Publications
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Soster RL, Gershoff AD, Bearden WO. (2014) The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction Journal of Consumer Research. 41: 656-677 |