Frank May, Ph.D.

Affiliations: 
2014 Business Administration University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Behavioral Psychology
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"Frank May"
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Ashwani Monga grad student 2014 University of South Carolina
 (Two essays on time perceptions and patience.)
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Publications

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Monga A, May F, Bagchi R. (2017) Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates Journal of Consumer Research. 44: 833-852
May F. (2017) The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions Journal of Consumer Research. 44: 313-331
Siddiqui RA, May F, Monga A. (2016) Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices Journal of Consumer Research. 43: 932-949
May F, Monga A. (2014) When time has a will of its own, the powerless don't have the will to wait: Anthropomorphism of time can decrease patience Journal of Consumer Research. 40: 924-942
Siddiqui RA, May F, Monga A. (2014) Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks Journal of Experimental Social Psychology. 50: 184-189
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