Frank May, Ph.D.
Affiliations: | 2014 | Business Administration | University of South Carolina, Columbia, SC |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
"Frank May"Mean distance: (not calculated yet)
Parents
Sign in to add mentorAshwani Monga | grad student | 2014 | University of South Carolina | |
(Two essays on time perceptions and patience.) |
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Publications
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Monga A, May F, Bagchi R. (2017) Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates Journal of Consumer Research. 44: 833-852 |
May F. (2017) The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions Journal of Consumer Research. 44: 313-331 |
Siddiqui RA, May F, Monga A. (2016) Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices Journal of Consumer Research. 43: 932-949 |
May F, Monga A. (2014) When time has a will of its own, the powerless don't have the will to wait: Anthropomorphism of time can decrease patience Journal of Consumer Research. 40: 924-942 |
Siddiqui RA, May F, Monga A. (2014) Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks Journal of Experimental Social Psychology. 50: 184-189 |