Jing Wang
Affiliations: | 2008 | Yale University, New Haven, CT |
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Parents
Sign in to add mentorNathan Novemsky | grad student | 2008 | Yale | |
(Lay theories and consumer decision -making.) |
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Publications
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Wang J, Novemsky N, Dhar R, et al. (2010) Trade-offs and depletion in choice Journal of Marketing Research. 47: 910-919 |
Frederick S, Novemsky N, Wang J, et al. (2009) Opportunity Cost Neglect Journal of Consumer Research. 36: 553-561 |
Wang J, Novemsky N, Dhar R. (2009) Anticipating Adaptation to Products Journal of Consumer Research. 36: 149-159 |