Byung-Kwan Lee, Ph.D. - Publications
Affiliations: | University of Texas at Austin, Austin, Texas, U.S.A. |
Year | Citation | Score | |||
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2018 | Lee JK, Lee B, Lee W. The effects of country-of-origin fit on cross-border brand alliances Asia Pacific Journal of Marketing and Logistics. 30: 1259-1276. DOI: 10.1108/Apjml-08-2017-0187 | 0.531 | |||
2017 | Sierra JJ, Taute HA, Lee B. A brand foci model to explain achievement needs: a contradictory explanation Asia Pacific Journal of Marketing and Logistics. 29: 743-758. DOI: 10.1108/Apjml-09-2016-0161 | 0.321 | |||
2016 | Lee B, Lee W. The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal Journal of Business Research. 69: 2747-2755. DOI: 10.1016/J.Jbusres.2015.11.010 | 0.493 | |||
2011 | Lee BK, Lee WN. The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective Psychology and Marketing. 28: 360-387. DOI: 10.1002/Mar.20360 | 0.523 | |||
2007 | Sohn D, Ci C, Lee BK. The moderating effects of expectation on the patterns of the interactivity-attitude relationship Journal of Advertising. 36: 109-119. DOI: 10.2753/Joa0091-3367360308 | 0.599 | |||
2005 | Lee W, Yun T, Lee B. The Role of Involvement in Country-of-Origin Effects on Product Evaluation Journal of International Consumer Marketing. 17: 51-72. DOI: 10.1300/J046V17N02_04 | 0.636 | |||
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