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Shu-Chuan Chu, Ph.D. - Publications

Affiliations: 
Advertising University of Texas at Austin, Austin, Texas, U.S.A. 
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13 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Chu S, Seock Y. The Power of Social Media in Fashion Advertising Journal of Interactive Advertising. 20: 93-94. DOI: 10.1080/15252019.2020.1802955  0.4
2020 Chu S, Chen H, Gan C. Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States Journal of Business Research. 110: 260-271. DOI: 10.1016/J.Jbusres.2020.01.036  0.451
2019 Chu S, Kamal S, Kim YJ. Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary Journal of Global Fashion Marketing. 10: 81-92. DOI: 10.1080/20932685.2018.1550008  0.422
2019 Chu S, Lien C, Cao Y. Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM International Journal of Advertising. 38: 26-49. DOI: 10.1080/02650487.2018.1470917  0.394
2016 Chu SC, Windels K, Kamal S. The influence of self-construal and materialism on social media intensity: A study of China and the United States International Journal of Advertising. 35: 569-588. DOI: 10.1080/02650487.2015.1068425  0.406
2013 Chu S, Kamal S, Kim Y. Understanding consumers' responses toward social media advertising and purchase intention toward luxury products Journal of Global Fashion Marketing. 4: 158-174. DOI: 10.1080/20932685.2013.790709  0.454
2013 Chu S, Lin J. Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers International Journal of Strategic Communication. 7: 43-64. DOI: 10.1080/1553118X.2012.711401  0.397
2013 Kamal S, Chu S, Pedram M. Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations Journal of Interactive Advertising. 13: 27-40. DOI: 10.1080/15252019.2013.768052  0.449
2012 Kamal S, Chu S. Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates International Journal of Internet Marketing and Advertising. 7: 237. DOI: 10.1504/Ijima.2012.047427  0.475
2011 Chu S. Determinants of consumer engagement in electronic word-of-mouth in social networking sites International Journal of Advertising. 30: 47-75. DOI: 10.2501/Ija-30-1-047-075  0.452
2011 Chu S. Viral Advertising in Social Media Journal of Interactive Advertising. 12: 30-43. DOI: 10.1080/15252019.2011.10722189  0.38
2011 Chu S, Choi SM. Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China Journal of Global Marketing. 24: 263-281. DOI: 10.1080/08911762.2011.592461  0.445
2010 Chu S, Choi SM. Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations Chinese Journal of Communication. 3: 402-420. DOI: 10.1080/17544750.2010.516575  0.444
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