Year |
Citation |
Score |
2015 |
Vijayalakshmi A, Muehling DD, Laczniak RN. An Investigation of Consumers' Responses to Comparative “Attack” Ads Journal of Promotion Management. 21: 760-775. DOI: 10.1080/10496491.2015.1088921 |
0.486 |
|
2014 |
Zhao G, Muehling DD, Kareklas I. Remembering the good old days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising Journal of Advertising. 43: 244-255. DOI: 10.1080/00913367.2013.853633 |
0.405 |
|
2014 |
Kareklas I, Carlson JR, Muehling DD. "I eat organic for my benefit and yours": Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists Journal of Advertising. 43: 18-32. DOI: 10.1080/00913367.2013.799450 |
0.354 |
|
2013 |
Muehling DD, Laczniak RN, Ehrich KR. Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage Journal of Current Issues and Research in Advertising. 34: 229-246. DOI: 10.1080/10641734.2013.787582 |
0.474 |
|
2012 |
Muehling DD, Pascal VJ. An Involvement Explanation for Nostalgia Advertising Effects Journal of Promotion Management. 18: 100-118. DOI: 10.1080/10496491.2012.646222 |
0.66 |
|
2011 |
Muehling D, Pascal V. An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses Journal of Advertising. 40: 107-122. DOI: 10.2753/Joa0091-3367400208 |
0.643 |
|
1999 |
Yoon K, Bolls PD, Muehling DD. The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad Media Psychology. 1: 331-352. |
0.466 |
|
1993 |
Muehling DD, McCann M. Attitude toward the ad: A review Journal of Current Issues and Research in Advertising. 15: 25-58. DOI: 10.1080/10641734.1993.10505002 |
0.399 |
|
1993 |
Laczniak RN, Muehling DD. The relationship between experimental manipulations and tests of theory in an advertising message involvement context Journal of Advertising. 22: 59-74. DOI: 10.1080/00913367.1993.10673411 |
0.303 |
|
1991 |
Muehling DD, Laczniak RN, Stoltman JJ. The moderating effects of ad message involvement: A reassessment Journal of Advertising. 20: 29-38. DOI: 10.1080/00913367.1991.10673211 |
0.423 |
|
1990 |
Muehling DD, Stoltman JJ, Grossbart S. The impact of comparative advertising on levels of message involvement Journal of Advertising. 19: 41-50. DOI: 10.1080/00913367.1990.10673199 |
0.686 |
|
1990 |
Laczniak RN, Muehling DD. Delayed effects of advertising moderated by involvement Journal of Business Research. 20: 263-277. DOI: 10.1016/0148-2963(90)90017-8 |
0.344 |
|
1989 |
Laczniak RN, Muehling DD, Grossbart S. Manipulating message involvement in advertising research Journal of Advertising. 18: 28-38. DOI: 10.1080/00913367.1989.10673149 |
0.626 |
|
1988 |
Muehling DD, Laczniak RN. Advertising’s immediate and delayed influence on brand attitudes: Considerations across message'involvement levels Journal of Advertising. 17: 23-34. DOI: 10.1080/00913367.1988.10673126 |
0.352 |
|
1987 |
Muehling DD. Comparative advertising: The influence of attitude- toward-the-ad on brand evaluation Journal of Advertising. 16: 43-49. DOI: 10.1080/00913367.1987.10673094 |
0.449 |
|
1986 |
Grossbart S, Muehling DD, Kangun N. Verbal and visual references to competition in comparative advertising Journal of Advertising. 15: 10-23. DOI: 10.1080/00913367.1986.10672984 |
0.654 |
|
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