Jennifer Ball - Publications
Affiliations: | University of Texas at Austin, Austin, Texas, U.S.A. |
Year | Citation | Score | |||
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2016 | Ball JG, Manika D, Stout P. Causes and consequences of trust in direct-to-consumer prescription drug advertising International Journal of Advertising. 35: 216-247. DOI: 10.1080/02650487.2015.1009346 | 0.509 | |||
2015 | Ball JG, Manika D, Stout PA. The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication. 1-21. PMID 26312583 DOI: 10.1080/10810730.2015.1023960 | 0.493 | |||
2014 | Manika D, Ball JG, Stout PA. Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young women. Journal of Health Communication. 19: 1232-47. PMID 24708436 DOI: 10.1080/10810730.2013.872727 | 0.436 | |||
2013 | Ball J, Mackert M. Pharmaceutical advertising practitioners' approach to trust and emotion International Journal of Pharmaceutical and Healthcare Marketing. 7: 244-264. DOI: 10.1108/Ijphm-04-2013-0021 | 0.315 | |||
2011 | Ball JG, Manika D, Stout P. Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertising. Health Marketing Quarterly. 28: 337-53. PMID 22054029 DOI: 10.1080/07359683.2011.623112 | 0.513 | |||
2009 | Ball JG, Liang A, Lee WN. Representation of African Americans in direct-to-consumer pharmaceutical commercials: a content analysis with implications for health disparities. Health Marketing Quarterly. 26: 372-90. PMID 19916100 DOI: 10.1080/07359680903304328 | 0.476 | |||
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