| Year |
Citation |
Score |
| 2020 |
Ettinger A, Grabner-Kräuter S, Okazaki S, Terlutter R. The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective: Journal of Travel Research. 4728752093008. DOI: 10.1177/0047287520930087 |
0.306 |
|
| 2020 |
Okazaki S, Eisend M, Plangger K, Ruyter Kd, Grewal D. Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review Journal of Retailing. DOI: 10.1016/J.Jretai.2020.05.007 |
0.363 |
|
| 2020 |
Okazaki S, Plangger KA, West D, Menendez H. Exploring digital corporate social responsibility communications on Twitter Journal of Business Research. 117: 675-682. DOI: 10.1016/J.Jbusres.2019.09.006 |
0.343 |
|
| 2019 |
Okazaki S, Taylor CR, Vargas P, Henseler J. Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan International Marketing Review. 36: 726-747. DOI: 10.1108/Imr-04-2018-0158 |
0.353 |
|
| 2019 |
Okazaki S, Schuberth F, Tagashira T, Andrade V. Sneaking the dark side of brand engagement into Instagram: The dual theory of passion Journal of Business Research. DOI: 10.1016/J.Jbusres.2019.11.028 |
0.346 |
|
| 2017 |
Okazaki S, Navarro A, Mukherji P, Plangger K. The curious versus the overwhelmed: Factors influencing QR codes scan intention Journal of Business Research. 99: 498-506. DOI: 10.1016/J.Jbusres.2017.09.034 |
0.311 |
|
| 2016 |
Okazaki S, Castañeda JA, Sanz S, Mukherji P. Physicians’ motivations to use mobile health monitoring: a cross-country comparison Behaviour and Information Technology. 1-12. DOI: 10.1080/0144929X.2016.1171395 |
0.351 |
|
| 2015 |
Okazaki S, Benavent-Climent A, Navarro A, Henseier J. Responses when the earth trembles: The impact of community awareness campaigns on protective behavior Journal of Public Policy and Marketing. 34: 4-18. DOI: 10.1509/Jppm.13.045 |
0.367 |
|
| 2015 |
Okazaki S, Campo S, Andreu L, Romero J. A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution Cornell Hospitality Quarterly. 56: 191-201. DOI: 10.1177/1938965514540206 |
0.341 |
|
| 2015 |
Okazaki S, Díaz-Martín AM, Rozano M, Menéndez-Benito HD. Using twitter to engage with customers: A data mining approach Internet Research. 25: 416-434. DOI: 10.1108/IntR-11-2013-024 |
0.38 |
|
| 2015 |
Renda dos Santos LM, Okazaki S. Planned e-learning adoption and occupational socialisation in Brazilian higher education Studies in Higher Education. DOI: 10.1080/03075079.2015.1007940 |
0.33 |
|
| 2015 |
Taylor CR, Okazaki S. Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. And Japanese Television Advertising Journal of Advertising. 44: 276-288. DOI: 10.1080/00913367.2014.996306 |
0.363 |
|
| 2014 |
Okazaki S, Rubio N, Campo S. Gossip in social networking sites International Journal of Market Research. 56: 317-340. DOI: 10.2501/Ijmr-2014-022 |
0.341 |
|
| 2014 |
Okazaki S, Rubio N, Campo S. Gossiping Behavior on Social Networking Sites: Does Gender Matter? International Journal of Human-Computer Interaction. 30: 718-726. DOI: 10.1080/10447318.2014.907710 |
0.335 |
|
| 2013 |
Okazaki S, Castañeda JA, Sanz S. Clinicians' assessment of mobile monitoring: a comparative study in Japan and Spain. Medicine 2.0. 2: e11. PMID 25075234 DOI: 10.2196/med20.2874 |
0.379 |
|
| 2013 |
Okazaki S, Rubio N, Campo S. Do online gossipers promote brands? Cyberpsychology, Behavior and Social Networking. 16: 100-7. PMID 23276259 DOI: 10.1089/cyber.2012.0283 |
0.337 |
|
| 2013 |
Okazaki S, Mueller B, Diehl S. A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising: Comparing Global Consumer Positioning In Holistic- and Analytic-Thinking Cultures Journal of Advertising Research. 53: 258-272. DOI: 10.2501/Jar-53-3-258-272 |
0.396 |
|
| 2013 |
Okazaki S, Taylor CR. Social media and international advertising: Theoretical challenges and future directions International Marketing Review. 30: 56-71. DOI: 10.1108/02651331311298573 |
0.358 |
|
| 2013 |
Okazaki S, Castañeda JA, Sanz S, Henseler J. Physicians' appraisal of mobile health monitoring Service Industries Journal. 33: 1326-1344. DOI: 10.1080/02642069.2013.815737 |
0.314 |
|
| 2013 |
Okazaki S, Navarro A, López-Nicolas C. Assessing gender differences in 'quick response' code loyalty promotion acceptance Service Industries Journal. 33: 1165-1177. DOI: 10.1080/02642069.2011.623775 |
0.335 |
|
| 2013 |
Okazaki S, Mendez F. Perceived Ubiquity in Mobile Services Journal of Interactive Marketing. 27: 98-111. DOI: 10.1016/j.intmar.2012.10.001 |
0.338 |
|
| 2012 |
Okazaki S, Castañeda JA, Sanz S, Henseler J. Factors affecting mobile diabetes monitoring adoption among physicians: questionnaire study and path model. Journal of Medical Internet Research. 14: e183. PMID 23257115 DOI: 10.2196/jmir.2159 |
0.326 |
|
| 2012 |
Okazaki S, Navarro-BailóN M, Molina-Castillo F. Privacy Concerns in Quick Response Code Mobile Promotion: The Role of Social Anxiety and Situational Involvement International Journal of Electronic Commerce. 16: 91-120. DOI: 10.2753/Jec1086-4415160404 |
0.377 |
|
| 2012 |
Okazaki S, Li H, Hirose M. Benchmarking the Use of QR Code in Mobile Promotion Journal of Advertising Research. 52: 102-117. DOI: 10.2501/JAR-52-1-102-117 |
0.531 |
|
| 2012 |
Okazaki S, Santos LMRd. Understanding e-learning adoption in Brazil: Major determinants and gender effects The International Review of Research in Open and Distributed Learning. 13: 91-106. DOI: 10.19173/Irrodl.V13I4.1266 |
0.363 |
|
| 2012 |
Okazaki S, Mendez F. Exploring convenience in mobile commerce: Moderating effects of gender Computers in Human Behavior. DOI: 10.1016/j.chb.2012.10.019 |
0.371 |
|
| 2012 |
Okazaki S, Yagüe MJ. Responses to an advergaming campaign on a mobile social networking site: An initial research report Computers in Human Behavior. 28: 78-86. DOI: 10.1016/j.chb.2011.08.013 |
0.429 |
|
| 2012 |
Okazaki S, Molina FJ, Hirose M. Mobile advertising avoidance: Exploring the role of ubiquity Electronic Markets. 22: 169-183. DOI: 10.1007/s12525-012-0087-1 |
0.393 |
|
| 2011 |
Okazaki S, Barwise P. Has the time finally come for the medium of the future? Research on mobile advertising Journal of Advertising Research. 51: 59-71. DOI: 10.2501/Jar-51-1-057-071 |
0.411 |
|
| 2011 |
Okazaki S, Mueller B. The impact of the lost decade on advertising in Japan International Journal of Advertising. 30: 205-232. DOI: 10.2501/Ija-30-2-205-232 |
0.342 |
|
| 2010 |
Okazaki S, Mueller B, Taylor CR. Measuring Soft-Sell Versus Hard-Sell Advertising Appeals Journal of Advertising. 39: 5-20. DOI: 10.2753/Joa0091-3367390201 |
0.301 |
|
| 2010 |
Okazaki S, Mueller B, Taylor CR. Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers Journal of International Marketing. 18: 20-34. DOI: 10.1509/Jimk.18.2.20 |
0.398 |
|
| 2010 |
Okazaki S, Romero J. Online media rivalry: A latent class model for mobile and PC internet users Online Information Review. 34: 98-114. DOI: 10.1108/14684521011024146 |
0.37 |
|
| 2009 |
Okazaki S, Li H, Hirose M. Consumer Privacy Concerns and Preference for Degree of Regulatory Control Journal of Advertising. 38: 63-77. DOI: 10.2753/JOA0091-3367380405 |
0.585 |
|
| 2009 |
Okazaki S. Social influence model and electronic word of mouth: PC versus mobile internet International Journal of Advertising. 28: 439-472. DOI: 10.2501/S0265048709200692 |
0.38 |
|
| 2009 |
Okazaki S, Hirose M. Effects of displacement–reinforcement between traditional media, PC internet and mobile internet International Journal of Advertising. 28: 77-104. DOI: 10.2501/S026504870909043X |
0.407 |
|
| 2009 |
Okazaki S. The tactical use of mobile marketing: How adolescents' social networking can best shape brand extensions Journal of Advertising Research. 49: 12-26. DOI: 10.2501/S0021849909090102 |
0.421 |
|
| 2009 |
Okazaki S, Hirose M. Does gender affect media choice in travel information search? On the use of mobile Internet Tourism Management. 30: 794-804. DOI: 10.1016/j.tourman.2008.12.012 |
0.391 |
|
| 2008 |
Okazaki S. Exploring experiential value in online mobile gaming adoption. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 11: 619-22. PMID 18785820 DOI: 10.1089/cpb.2007.0202 |
0.373 |
|
| 2008 |
Okazaki S, Mueller B. Evolution in the usage of localised appeals in Japanese and American print advertising International Journal of Advertising. 27: 771-798. DOI: 10.2501/S0265048708080323 |
0.368 |
|
| 2008 |
Okazaki S, Skapa R, Grande I. Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic Journal of Computer-Mediated Communication. 13: 827-855. DOI: 10.1111/J.1083-6101.2008.00421.X |
0.364 |
|
| 2008 |
Okazaki S, Skapa R. Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic European Journal of Marketing. 42: 1224-1245. DOI: 10.1108/03090560810903655 |
0.335 |
|
| 2008 |
Okazaki S, Taylor CR. What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets Journal of Business Research. 61: 4-12. DOI: 10.1016/j.jbusres.2006.05.003 |
0.386 |
|
| 2008 |
Okazaki S. Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents Psychology and Marketing. 25: 714-731. DOI: 10.1002/mar.20235 |
0.372 |
|
| 2007 |
Okazaki S, Katsukura A, Nishiyama M. How mobile advertising works: The role of trust in improving attitudes and recall Journal of Advertising Research. 47: 165-178. DOI: 10.2501/S0021849907070195 |
0.402 |
|
| 2007 |
Okazaki S. Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising context: International Journal of Market Research. 49: 651-675. DOI: 10.1177/147078530704900509 |
0.348 |
|
| 2007 |
Okazaki S, Mueller B. Cross-cultural advertising research: Where we have been and where we need to go International Marketing Review. 24: 499-518. DOI: 10.1108/02651330710827960 |
0.353 |
|
| 2007 |
Okazaki S, Taylor CR, Doh JP. Market convergence and advertising standardization in the European Union Journal of World Business. 42: 384-400. DOI: 10.1016/J.Jwb.2007.06.002 |
0.334 |
|
| 2007 |
Okazaki S. Lessons learned from i-mode: What makes consumers click wireless banner ads? Computers in Human Behavior. 23: 1692-1719. DOI: 10.1016/j.chb.2006.03.018 |
0.351 |
|
| 2007 |
Okazaki S. Exploring gender effects in a mobile advertising context: On the evaluation of trust, attitudes, and recall Sex Roles. 57: 897-908. DOI: 10.1007/s11199-007-9300-7 |
0.363 |
|
| 2006 |
Okazaki S, Taylor CR, Zou S. Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance Journal of Advertising. 35: 17-33. DOI: 10.2753/JOA0091-3367350302 |
0.329 |
|
| 2006 |
Taylor CR, Okazaki S. Who standardizes advertising more frequently, and why do they do so? A comparison of U.S. and Japanese subsidiaries' advertising practices in the European Union Journal of International Marketing. 14: 98-120. DOI: 10.1509/jimk.14.1.98 |
0.336 |
|
| 2006 |
Okazaki S. Excitement or sophistication? A preliminary exploration of online brand personality International Marketing Review. 23: 279-303. DOI: 10.1108/02651330610670451 |
0.372 |
|
| 2006 |
Okazaki S. What do we know about mobile Internet adopters? A cluster analysis Information and Management. 43: 127-141. DOI: 10.1016/j.im.2005.05.001 |
0.331 |
|
| 2005 |
Okazaki S. Mobile advertising adoption by multinationals: Senior executives' initial responses Internet Research. 15: 160-180. DOI: 10.1108/10662240510590342 |
0.427 |
|
| 2005 |
Okazaki S. Searching the web for global brands: How American brands standardise their web sites in Europe European Journal of Marketing. 39: 87-109. DOI: 10.1108/03090560510572034 |
0.356 |
|
| 2004 |
Okazaki S, Rivas JA. Beyond the Net Journal of International Consumer Marketing. 16: 47-70. DOI: 10.1300/J046V16N01_04 |
0.361 |
|
| 2004 |
Okazaki S. Do multinationals standardise or localise? The cross-cultural dimensionality of product-based Web sites Internet Research. 14: 81-94. DOI: 10.1108/10662240410516336 |
0.356 |
|
| 2004 |
Okazaki S. Does Culture Matter?: Identifying Cross‐national Dimensions in Japanese Multinationals' Product‐based Websites Electronic Markets. 14: 58-69. DOI: 10.1080/1019678042000175306 |
0.369 |
|
| 2004 |
Okazaki S. How do Japanese consumers perceive wireless ads? A multivariate analysis International Journal of Advertising. 23: 429-454. DOI: 10.1080/02650487.2004.11072894 |
0.367 |
|
| 2003 |
Okazaki S, Alonso J. Right messages for the right site: On-line creative strategies by Japanese multinational corporations Journal of Marketing Communications. 9: 221-239. DOI: 10.1080/1352726032000129908 |
0.346 |
|
| 2002 |
Okazaki S, Rivas JA. A content analysis of multinationals' web communication strategies: Cross-cultural research framework and pre-testing Internet Research. 12: 380-390. DOI: 10.1108/10662240210447137 |
0.372 |
|
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