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Greg Nyilasy - Publications

Affiliations: 
Hall & Partners, NYC, New York, NY, United States 
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8 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Kwon ES, King KW, Nyilasy G, Reid LN. Impact of Media Context On Advertising Memory Journal of Advertising Research. 59: 99-128. DOI: 10.2501/JAR-2018-016  0.542
2017 Ots M, Nyilasy G. Just doing it: theorising integrated marketing communications (IMC) practices European Journal of Marketing. 51: 490-510. DOI: 10.1108/EJM-08-2015-0595  0.333
2012 Nyilasy G, Kreshel PJ, Reid LN. Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism Journal of Current Issues & Research in Advertising. 33: 146-169. DOI: 10.1080/10641734.2012.700626  0.6
2011 Nyilasy G, Reid LN. Advertiser pressure and the personal ethical norms of newspaper editors and ad directors Journal of Advertising Research. 51: 538-551. DOI: 10.2501/JAR-51-3-538-551  0.506
2011 Nyilasy G, King KW, Reid LN, McDonald SC. Checking the pulse of print media: Fifty years of newspaper and magazine advertising research Journal of Advertising Research. 51: 167-181. DOI: 10.2501/JAR-51-1-167-181  0.547
2009 Nyilasy G, Reid LN. Agency practitioner theories of how advertising works Journal of Advertising. 38: 81-96. DOI: 10.2753/JOA0091-3367380306  0.604
2009 Nyilasy G, Reid LN. Agency practitioners' meta-theories of advertising International Journal of Advertising. 28. DOI: 10.2501/S0265048709200801  0.608
2007 Nyilasy G, Reid LN. The academician-practitioner gap in advertising International Journal of Advertising. 26: 425-445. DOI: 10.1080/02650487.2007.11073027  0.573
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