Hilke Plassmann - Publications

California Institute of Technology, Pasadena, CA 

30 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2023 Ling A, George N, Shiv B, Plassmann H. Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes. Emotion (Washington, D.C.). PMID 37104766 DOI: 10.1037/emo0001241  0.654
2023 Koban L, Lee S, Schelski DS, Simon MC, Lerman C, Weber B, Kable JW, Plassmann H. An fMRI-based brain marker of individual differences in delay discounting. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. PMID 36657973 DOI: 10.1523/JNEUROSCI.1343-22.2022  0.317
2021 Plassmann H, Schelski DS, Simon MC, Koban L. How we decide what to eat: Toward an interdisciplinary model of gut-brain interactions. Wiley Interdisciplinary Reviews. Cognitive Science. e1562. PMID 33977675 DOI: 10.1002/wcs.1562  0.397
2018 Schmidt L, Tusche A, Manoharan N, Hutcherson C, Hare T, Plassmann H. Neuroanatomy of the vmPFC and dlPFC predicts individual differences in cognitive regulation during dietary self-control across regulation strategies. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. PMID 29866743 DOI: 10.1523/Jneurosci.3402-17.2018  0.396
2018 Schmidt L, Skvortsova V, Chandon P, Weber B, Pessiglione M, Plassmann H. O35. Understanding the Motivational Side of Placebo Effects: Placebos Enhance Reward Sensitivity on the Neural and Behavioral Level Biological Psychiatry. 83: S122-S123. DOI: 10.1016/J.Biopsych.2018.02.322  0.308
2017 Schmidt L, Skvortsova V, Kullen C, Weber B, Plassmann H. How context alters value: The brain's valuation and affective regulation system link price cues to experienced taste pleasantness. Scientific Reports. 7: 8098. PMID 28808246 DOI: 10.1038/s41598-017-08080-0  0.418
2017 Plassmann H, Mormann M. An Interdisciplinary Lens on Consciousness: The Consciousness Continuum and How to (Not) Study It in the Brain and the Gut, A Commentary on Williams and Poehlman Journal of Consumer Research. 44: 258-265. DOI: 10.1093/Jcr/Ucx043  0.354
2016 Tymula A, Plassmann H. Context-dependency in valuation. Current Opinion in Neurobiology. 40: 59-65. PMID 27393870 DOI: 10.1016/j.conb.2016.06.015  0.521
2015 Plassmann H, Venkatraman V, Huettel S, Yoon C. Consumer neuroscience: Applications, challenges, and possible solutions Journal of Marketing Research. 52: 427-435. DOI: 10.1509/Jmr.14.0048  0.411
2015 Plassmann H, Weber B. Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments Journal of Marketing Research. 52: 493-510. DOI: 10.1509/Jmr.13.0613  0.375
2012 Hutcherson CA, Plassmann H, Gross JJ, Rangel A. Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 32: 13543-54. PMID 23015444 DOI: 10.1523/JNEUROSCI.6387-11.2012  0.613
2012 Yoon C, Gonzalez R, Bechara A, Berns GS, Dagher AA, Dubé L, Huettel SA, Kable JW, Liberzon I, Plassmann H, Smidts A, Spence C. Decision neuroscience and consumer decision making Marketing Letters. 23: 473-485. DOI: 10.1007/S11002-012-9188-Z  0.525
2012 Hsu M, Karmarkar U, Kassam K, Meyvis T, Plassmann H, Rao A, Shiv B, Wadhwa M, Yoon C, Prelec D, Hedgcock W, Craig A, Milosavljevic M, Dimoka A, Mazar N. Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103.  0.565
2011 Petit O, Basso F, Huguet P, Plassmann H, Oullier O. [Food behaviour and obesity: insights from decision neuroscience]. Mã©Decine Sciences : M/S. 27: 1000-8. PMID 22130028 DOI: 10.1051/medsci/201127111000  0.461
2011 Litt A, Plassmann H, Shiv B, Rangel A. Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102. PMID 20444840 DOI: 10.1093/cercor/bhq065  0.724
2010 Plassmann H, O'Doherty JP, Rangel A. Appetitive and aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision making. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 30: 10799-808. PMID 20702709 DOI: 10.1523/JNEUROSCI.0788-10.2010  0.738
2010 Hansen F, Kenning P, Plassmann H. Contributions to decision neuroscience Journal of Economic Psychology. 31: 764-766. DOI: 10.1016/j.joep.2010.03.001  0.495
2009 Camus M, Halelamien N, Plassmann H, Shimojo S, O'Doherty J, Camerer C, Rangel A. Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices. The European Journal of Neuroscience. 30: 1980-8. PMID 19912330 DOI: 10.1111/j.1460-9568.2009.06991.x  0.718
2009 Litt A, Plassmann H, Shiv B, Rangel A. Dissociation of Valuation Level and Strength at the Time of Decision Making Neuroimage. 47: S95. DOI: 10.1016/S1053-8119(09)70771-2  0.704
2008 Kenning PH, Plassmann H. How neuroscience can inform consumer research. Ieee Transactions On Neural Systems and Rehabilitation Engineering : a Publication of the Ieee Engineering in Medicine and Biology Society. 16: 532-8. PMID 19144585 DOI: 10.1109/TNSRE.2008.2009788  0.303
2008 Plassmann H, O'Doherty J, Shiv B, Rangel A. Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America. 105: 1050-4. PMID 18195362 DOI: 10.1073/pnas.0706929105  0.705
2008 Plassmann H, Kenning P, Deppe M, Kugel H, Schwindt W. How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience Journal of Consumer Behaviour. 7: 360-367. DOI: 10.1002/Cb.257  0.465
2007 Plassmann H, O'Doherty J, Rangel A. Orbitofrontal cortex encodes willingness to pay in everyday economic transactions. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 27: 9984-8. PMID 17855612 DOI: 10.1523/JNEUROSCI.2131-07.2007  0.707
2007 Deppe M, Schwindt W, Pieper A, Kugel H, Plassmann H, Kenning P, Deppe K, Ringelstein EB. Anterior cingulate reflects susceptibility to framing during attractiveness evaluation. Neuroreport. 18: 1119-23. PMID 17589310 DOI: 10.1097/WNR.0b013e3282202c61  0.515
2007 Kenning P, Plassmann H, Ahlert D. Applications of functional magnetic resonance imaging for market research Qualitative Market Research. 10: 135-152. DOI: 10.1108/13522750710740817  0.365
2007 Plassmann H, Ambler T, Braeutigam S, Kenning P. What can advertisers learn from neuroscience? International Journal of Advertising. 26: 151-175. DOI: 10.1080/10803548.2007.11073005  0.315
2005 Deppe M, Schwindt W, Krämer J, Kugel H, Plassmann H, Kenning P, Ringelstein EB. Evidence for a neural correlate of a framing effect: bias-specific activity in the ventromedial prefrontal cortex during credibility judgments. Brain Research Bulletin. 67: 413-21. PMID 16216688 DOI: 10.1016/j.brainresbull.2005.06.017  0.509
2005 Kenning P, Plassmann H. Neuroeconomics: an overview from an economic perspective. Brain Research Bulletin. 67: 343-54. PMID 16216680 DOI: 10.1016/j.brainresbull.2005.07.006  0.415
2005 Deppe M, Schwindt W, Kugel H, Plassmann H, Kenning P. Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging : Official Journal of the American Society of Neuroimaging. 15: 171-82. PMID 15746230 DOI: 10.1177/1051228405275074  0.414
2005 Schwindt W, Deppe M, Kugel H, Plassmann H, Kenning P. Non-linear correlates of preference in the ventromedial prefrontal cortex during economical decision making RöFo - Fortschritte Auf Dem Gebiet Der RöNtgenstrahlen Und Der Bildgebenden Verfahren. 177. DOI: 10.1055/S-2005-865256  0.424
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