| Year |
Citation |
Score |
| 2020 |
Stewart DW. Reflections on an Extraordinary Marketing Scholar Journal of Macromarketing. 40: 320-321. DOI: 10.1177/0276146720926611 |
0.329 |
|
| 2019 |
Martin IM, Stewart DW. The Impact of Risk Communication on Consumption and Consumer Well-Being Foundations and Trends in Marketing. 12: 167-277. DOI: 10.1561/1700000051 |
0.302 |
|
| 2017 |
Stewart DW. Mysteries, Markets, and Myths: Publishing Relevant Policy Research Journal of Public Policy & Marketing. 36: 193-195. DOI: 10.1509/Jppm.36.2.1 |
0.364 |
|
| 2014 |
Stewart DW. Marketing Accountability: Defining Expectations and Measuring Outcomes Open Journal of Business and Management. 2014: 163-165. DOI: 10.4236/Ojbm.2014.23019 |
0.338 |
|
| 2014 |
Stewart DW. What is policy? And why it matters Journal of Public Policy and Marketing. 33: 1-3. DOI: 10.1509/jppm.33.1.1 |
0.345 |
|
| 2013 |
Stewart DW. Reinventing marketing and public policy for the twenty-first century: An editorial statement Journal of Public Policy and Marketing. 32: 1-5. DOI: 10.1509/jppm.32.1.1 |
0.372 |
|
| 2012 |
Stewart DW, Furse DH. Applying Psychophysiological Measures to Marketing and Advertising Research Problems Current Issues and Research in Advertising. 5: 1-38. DOI: 10.1080/01633392.1982.10505319 |
0.349 |
|
| 2011 |
Stewart D, Hess M, Nelder J. How relevancy, use, and impact can inform decision making: The uses of quantitative research Journal of Advertising Research. 51: 195-206. DOI: 10.2501/JAR-51-1-195-206 |
0.305 |
|
| 2010 |
Dholakia UM, Kahn BE, Reeves R, Rindfleisch A, Stewart D, Taylor E. Consumer behavior in a multichannel, multimedia retailing environment Journal of Interactive Marketing. 24: 86-95. DOI: 10.1016/J.Intmar.2010.02.005 |
0.325 |
|
| 2009 |
Puccinelli NM, Goodstein RC, Grewal D, Price R, Raghubir P, Stewart D. Customer Experience Management in Retailing: Understanding the Buying Process Journal of Retailing. 85: 15-30. DOI: 10.1016/J.Jretai.2008.11.003 |
0.344 |
|
| 2009 |
Stewart DW. Marketing accountability: Linking marketing actions to financial results Journal of Business Research. 62: 636-643. DOI: 10.1016/j.jbusres.2008.02.005 |
0.341 |
|
| 2009 |
Stewart DW. The role of method: Some parting thoughts from a departing editor Journal of the Academy of Marketing Science. 37: 381-383. DOI: 10.1007/s11747-009-0156-y |
0.396 |
|
| 2008 |
Bernardin T, Kemp-Robertson P, Stewart DW, Yan C, Wan H, Rossiter JR, Erevelles S, Roundtree R, Zinkhan GM, Fukawa N. Envisioning the future of advertising creativity research alternative perspectives Journal of Advertising. 37: 131-149. DOI: 10.2753/JOA0091-3367370411 |
0.318 |
|
| 2008 |
Stewart DW. How marketing contributes to the bottom line Journal of Advertising Research. 48. DOI: 10.2501/S0021849908080112 |
0.348 |
|
| 2008 |
Stewart DW. Academic publishing in marketing: Best and worst practices European Business Review. 20: 421-434. DOI: 10.1108/09555340810897943 |
0.378 |
|
| 2008 |
Ladik DM, Stewart DW. The contribution continuum Journal of the Academy of Marketing Science. 36: 157-165. DOI: 10.1007/S11747-008-0087-Z |
0.35 |
|
| 2006 |
Stewart DW, Zinkhan GM. Enhancing marketing theory in academic research Journal of the Academy of Marketing Science. 34: 477-480. DOI: 10.1177/0092070306291975 |
0.373 |
|
| 2005 |
Martin IM, Stewart DW, Matta S. Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions Journal of the Academy of Marketing Science. 33: 275-294. DOI: 10.1177/0092070304271197 |
0.329 |
|
| 2004 |
Stewart DW, Martin IM. Advertising disclosures: Clear and conspicuous or understood and used? Journal of Public Policy and Marketing. 23: 183-192. DOI: 10.1509/jppm.23.2.183.51405 |
0.388 |
|
| 2002 |
Stewart DW. Getting published: Reflections of an old editor Journal of Marketing. 66: 1-6. DOI: 10.1509/jmkg.66.4.1.18520 |
0.379 |
|
| 2002 |
Stewart DW, Pavlou PA. From consumer response to active consumer: Measuring the effectiveness of interactive media Journal of the Academy of Marketing Science. 30: 376-396. DOI: 10.1177/009207002236912 |
0.362 |
|
| 2002 |
Stewart DW. Advertising the Census: A commentary on the `` Census 2000 Partnership and Marketing Program Evaluation '', Population and Policy Review, Special Issue: Census 2000 Population Research and Policy Review. 21: 155-161. DOI: 10.1023/A:1016579221467 |
0.343 |
|
| 2000 |
Stewart DW, Furse DH. Analysis of the impact of executional factors on advertising performance Journal of Advertising Research. 40: 85-88. DOI: 10.2501/Jar-40-6-85-88 |
0.331 |
|
| 2000 |
Stewart DW, Zhao Q. Internet marketing, business models, and public policy Journal of Public Policy and Marketing. 19: 287-296. DOI: 10.1509/Jppm.19.2.287.17125 |
0.368 |
|
| 2000 |
Pavlou PA, Stewart DW. Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda Journal of Interactive Advertising. 1: 61-77. DOI: 10.1080/15252019.2000.10722044 |
0.318 |
|
| 1998 |
Stewart DW, Myers JH. Segmentation and Positioning for Strategic Marketing Decisions Journal of Marketing Research. 35: 128. DOI: 10.2307/3151936 |
0.309 |
|
| 1998 |
Stewart DW. Book Review: Segmentation and Positioning for Strategic Marketing Decisions Journal of Marketing Research. 35: 127-129. DOI: 10.1177/002224379803500112 |
0.33 |
|
| 1996 |
Stewart DW. Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success Journal of Business Research. 37: 147-153. DOI: 10.1016/S0148-2963(96)00064-1 |
0.315 |
|
| 1995 |
Stewart DW. Deception, Materiality, and Survey Research: Some Lessons from Kraft: Journal of Public Policy & Marketing. 14: 15-28. DOI: 10.1177/074391569501400102 |
0.324 |
|
| 1994 |
Stewart DW, Martin IM. Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research: Journal of Public Policy & Marketing. 13: 1-19. DOI: 10.1177/074391569401300101 |
0.345 |
|
| 1993 |
Stewart DW, Bearden WO, Netemeyer RG, Mobley MF, Bruner GC, Hensel PJ. Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research@@@Marketing Scales Handbook, a Compilation of Multi-Item Measures Journal of Marketing Research. 30: 525. DOI: 10.2307/3172696 |
0.328 |
|
| 1992 |
Stewart DW. Book Review: Research in Marketing Journal of Marketing Research. 29: 149-151. DOI: 10.1177/002224379202900113 |
0.359 |
|
| 1992 |
Stewart DW. Reply to mcgann’s comment on “speculations on the future of advertising research” Journal of Advertising. 21: 95-97. DOI: 10.1080/00913367.1992.10673389 |
0.303 |
|
| 1992 |
Stewart DW. Speculations on the future of advertising research Journal of Advertising. 21: 1-18. DOI: 10.1080/00913367.1992.10673372 |
0.342 |
|
| 1990 |
Pechmann C, Stewart DW. The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions Journal of Consumer Research. 17: 180. DOI: 10.1086/208548 |
0.619 |
|
| 1989 |
Stewart DW, Hickson GB, Pechmann C, Koslow S, Altemeier WA. Information search and decision making in the selection of family health care. Journal of Health Care Marketing. 9: 29-39. PMID 10293672 |
0.641 |
|
| 1989 |
Stewart DW, Koslow S. Executional factors and advertising effectiveness: A replication Journal of Advertising. 18: 21-32. DOI: 10.1080/00913367.1989.10673158 |
0.573 |
|
| 1988 |
Devinney TM, Stewart DW. Rethinking the product portfolio: a generalized investment model Management Science. 34: 1080-1095. DOI: 10.1287/Mnsc.34.9.1080 |
0.318 |
|
| 1987 |
Ratneshwar S, Shocker AD, Stewart DW. Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity. Journal of Consumer Research. 13: 520-533. DOI: 10.1086/209085 |
0.312 |
|
| 1987 |
Henderson Blair M, Kuse AR, Furse DH, Stewart DW. Advertising in a new competitive environment: Persuading customers to buy Business Horizons. 30: 20-26. DOI: 10.1016/0007-6813(87)90048-6 |
0.336 |
|
| 1985 |
Stewart DW, Furse DH. The effects of television advertising execution on recall, comprehension, and persuasion Psychology & Marketing. 2: 135-160. DOI: 10.1002/Mar.4220020303 |
0.328 |
|
| 1984 |
Shocker AD, Zahorik AJ, Stewart DW. Competitive Market Structure Analysis: A Comment on Problems Journal of Consumer Research. 11: 836-841. DOI: 10.1086/209019 |
0.359 |
|
| 1984 |
Furse DH, Stewart DW. Manipulating dissonance to improve mail survey response Psychology & Marketing. 1: 79-94. DOI: 10.1002/Mar.4220010208 |
0.308 |
|
| 1984 |
Stewart DW. Physiological measurement of advertising effects Psychology & Marketing. 1: 43-48. DOI: 10.1002/Mar.4220010105 |
0.304 |
|
| 1983 |
Stewart DW, Furse DH, Kozak RP. A guide to commercial copytesting services Current Issues and Research in Advertising. 6: 1-43. DOI: 10.1080/01633392.1983.10505330 |
0.303 |
|
| 1982 |
Furse DH, Stewart DW. Standards for Advertising Copytesting: A Psychometric Interpretation Journal of Advertising. 11: 30-76. DOI: 10.1080/00913367.1982.10672819 |
0.314 |
|
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