Kun Song, Ph.D. - Publications
Affiliations: | 2008 | Textiles and Clothing | Iowa State University, Ames, IA, United States |
Area:
Textile Technology, Marketing Business AdministrationYear | Citation | Score | |||
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2008 | Song K, Fiore AM. Tradition meets technology: Can mass customization succeed in China? Journal of Advertising Research. 48: 506-522. DOI: 10.2501/S0021849908080586 | 0.519 | |||
2007 | Song KS, Fiore AM, Park J. Telepresence and fantasy in online apparel shopping experience Journal of Fashion Marketing and Management. 11: 553-570. DOI: 10.1108/13612020710824607 | 0.525 | |||
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