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Gavan J. Fitzsimons - Publications

Affiliations: 
Business Administration Duke University, Durham, NC 
Area:
Marketing Business Administration, Social Psychology, Linguistics Language
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72 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Moore SG, Fitzsimons GM, Fitzsimons GJ. She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others Journal of the Association For Consumer Research. 5: 335-344. DOI: 10.1086/709173  0.543
2020 Gaustad T, Utgård J, Fitzsimons GJ. When accidents are good for a brand Journal of Business Research. 107: 153-161. DOI: 10.1016/J.Jbusres.2018.10.040  0.328
2019 Sullivan NJ, Fitzsimons GJ, Platt ML, Huettel SA. Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices. Psychological Science. 956797618817509. PMID 30624140 DOI: 10.1177/0956797618817509  0.338
2019 Liu PJ, Dallas SK, Fitzsimons GJ. A Framework for Understanding Consumer Choices for Others Journal of Consumer Research. 46: 407-434. DOI: 10.1093/Jcr/Ucz009  0.434
2019 Gaustad T, Samuelsen BM, Warlop L, Fitzsimons GJ. Too much of a good thing? Consumer response to strategic changes in brand image International Journal of Research in Marketing. 36: 264-280. DOI: 10.1016/J.Ijresmar.2019.01.001  0.415
2018 Acikalin MY, Watson KK, Fitzsimons GJ, Platt ML. Rhesus macaques form preferences for brand logos through sex and social status based advertising. Plos One. 13: e0193055. PMID 29462189 DOI: 10.1371/Journal.Pone.0193055  0.317
2018 Wu EC, Moore SG, Fitzsimons GJ. Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others Journal of Consumer Research. 46: 508-527. DOI: 10.1093/Jcr/Ucy082  0.73
2018 Gaustad T, Samuelsen BM, Warlop L, Fitzsimons GJ. The perils of self-brand connections: Consumer response to changes in brand meaning Psychology & Marketing. 35: 818-829. DOI: 10.1002/Mar.21137  0.383
2017 Brick DJ, Fitzsimons GM, Chartrand TL, Fitzsimons GJ. Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction Journal of Consumer Research. 44: 991-1014. DOI: 10.1093/Jcr/Ucx079  0.389
2017 Wu F, Samper A, Morales AC, Fitzsimons GJ. It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment Journal of Consumer Research. 44: 651-672. DOI: 10.1093/Jcr/Ucx057  0.401
2017 Brick DJ, Chartrand TL, Fitzsimons GJ. The Effects of Resources on Brand and Interpersonal Connection Journal of the Association For Consumer Research. 2: 78-92. DOI: 10.1086/688755  0.364
2017 Zemack-Rugar Y, Moore SG, Fitzsimons GJ. Just do it! Why committed consumers react negatively to assertive ads Journal of Consumer Psychology. 27: 287-301. DOI: 10.1016/J.Jcps.2017.01.002  0.529
2017 Brick DJ, Fitzsimons GJ. Oppositional brand choice: Using brands to respond to relationship frustration Journal of Consumer Psychology. 27: 257-263. DOI: 10.1016/J.Jcps.2016.10.002  0.447
2016 Leander NP, vanDellen MR, Rachl-Willberger J, Shah JY, Fitzsimons GJ, Chartrand TL. Is Freedom Contagious? A Self-Regulatory Model of Reactance and Sensitivity to Deviant Peers. Motivation Science. 2: 256-267. PMID 28462360 DOI: 10.1037/Mot0000042  0.455
2016 Zemack-Rugar Y, Rabino R, Cavanaugh LA, Fitzsimons GJ. When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products Journal of Consumer Psychology. 26: 213-230. DOI: 10.1016/J.Jcps.2015.06.001  0.359
2015 Liu PJ, Haws KL, Lamberton C, Campbell TH, Fitzsimons GJ. Vice-virtue bundles Management Science. 61: 204-228. DOI: 10.1287/Mnsc.2014.2053  0.411
2015 Shepherd S, Chartrand TL, Fitzsimons GJ. When brands reflect our ideal world: The values and brand preferences of consumers who support versus reject society’s dominant ideology Journal of Consumer Research. 42: 76-92. DOI: 10.1093/Jcr/Ucv005  0.359
2015 Yang LW, Chartrand TL, Fitzsimons GJ. The influence of gender and self-monitoring on the products consumers choose for joint consumption International Journal of Research in Marketing. 32: 398-407. DOI: 10.1016/J.Ijresmar.2015.05.008  0.609
2014 Cutright KM, Erdem T, Fitzsimons GJ, Shachar R. Finding brands and losing your religion? Journal of Experimental Psychology. General. 143: 2209-22. PMID 25222262 DOI: 10.1037/A0037876  0.791
2014 Yang LW, Cutright KM, Chartrand TL, Fitzsimons GJ. Distinctively different: Exposure to multiple brands in low-elaboration settings Journal of Consumer Research. 40: 973-992. DOI: 10.1086/673522  0.771
2014 Moore SG, Fitzsimons GJ. Yes, we have no bananas: Consumer responses to restoration of freedom Journal of Consumer Psychology. 24: 541-548. DOI: 10.1016/J.Jcps.2014.04.001  0.584
2013 Yang LW, Hansen JM, Chartrand TL, Fitzsimons GJ. Stereotyping, Affiliation, and Self-Stereotyping of Underrepresented Groups in the Sales Force Journal of Personal Selling & Sales Management. 33: 105-116. DOI: 10.2753/Pss0885-3134330109  0.634
2013 Cutright KM, Bettman JR, Fitzsimons GJ, Thomas RD. Putting brands in their place: How a lack of control keeps brands contained Journal of Marketing Research. 50: 365-377. DOI: 10.1509/Jmr.10.0202  0.757
2013 Liu PJ, Campbell TH, Fitzsimons GJ, Fitzsimons GM. Matching choices to avoid offending stigmatized group members Organizational Behavior and Human Decision Processes. 122: 291-304. DOI: 10.1016/J.Obhdp.2013.08.007  0.364
2012 Laurin K, Kay AC, Fitzsimons GJ. Reactance versus rationalization: divergent responses to policies that constrain freedom. Psychological Science. 23: 205-9. PMID 22241813 DOI: 10.1177/0956797611429468  0.405
2012 Morales AC, Wu EC, Fitzsimons GJ. How disgust enhances the effectiveness of fear appeals Journal of Marketing Research. 49: 383-393. DOI: 10.1509/Jmr.07.0364  0.646
2012 Cavanaugh LA, Gino F, Fitzsimons GJ. When doing good is bad in gift giving: Mis-predicting appreciation of socially responsible gifts Organizational Behavior and Human Decision Processes. DOI: 10.1016/J.Obhdp.2015.07.002  0.319
2012 Moore SG, Neal DT, Fitzsimons GJ, Shiv B. Wolves in sheep's clothing: How and when hypothetical questions influence behavior Organizational Behavior and Human Decision Processes. 117: 168-178. DOI: 10.1016/J.Obhdp.2011.08.003  0.607
2012 Venkatraman V, Clithero JA, Fitzsimons GJ, Huettel SA. New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences Journal of Consumer Psychology. 22: 143-153. DOI: 10.1016/J.Jcps.2011.11.008  0.408
2011 Wu E, Cutright KM, Fitzsimons GJ. How asking " who am i?" affects what consumers buy: The influence of self-discovery on consumption Journal of Marketing Research. 48: 296-307. DOI: 10.1509/Jmkr.48.2.296  0.763
2011 Shachar R, Erdem T, Cutright KM, Fitzsimons GJ. Brands: The opiate of the nonreligious masses? Marketing Science. 30: 92-110. DOI: 10.1287/mksc.1100.0591  0.699
2011 Banfield JC, Kay AC, Cutright KM, Wu EC, Fitzsimons GJ. A person by situation account of motivated system defense Social Psychological and Personality Science. 2: 212-219. DOI: 10.1177/1948550610386809  0.771
2011 Cutright KM, Wu EC, Banfield JC, Kay AC, Fitzsimons GJ. When your world must be defended: Choosing products to justify the system Journal of Consumer Research. 38: 62-77. DOI: 10.1086/658469  0.772
2011 Chartrand TL, Fitzsimons GJ. Nonconscious Consumer Psychology Journal of Consumer Psychology. 21: 1-3. DOI: 10.1016/J.Jcps.2010.12.001  0.405
2010 McFerran B, Dahl DW, Fitzsimons GJ, Morales AC. I'll have what she's having: Effects of social influence and body type on the food choices of others Journal of Consumer Research. 36: 915-926. DOI: 10.1086/644611  0.392
2010 McFerran B, Dahl DW, Fitzsimons GJ, Morales AC. Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption Journal of Consumer Psychology. 20: 146-151. DOI: 10.1016/J.Jcps.2010.03.006  0.322
2009 Shachar R, Erdem T, Fitzsimons GJ, Cutright KM. Brands: The opiate of the non-religious masses? Advances in Consumer Research. 36: 990-991. DOI: 10.1287/Mksc.1100.0591  0.786
2009 Wilcox K, Vallen B, Block L, Fitzsimons GJ. Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision Journal of Consumer Research. 36: 380-393. DOI: 10.1086/599219  0.409
2009 Wu EC, Moore SG, Fitzsimons GJ. Dinner out with independent self-construal consumers: Wow, this is bad wine Advances in Consumer Research. 36: 996-997.  0.698
2008 Fitzsimons GJ, Moore SG. Should we ask our Children about Sex, Drugs and Rock & Roll?: Potentially Harmful Effects of Asking Questions About Risky Behaviors. Journal of Consumer Psychology : the Official Journal of the Society For Consumer Psychology. 18: 82-95. PMID 23750098 DOI: 10.1016/J.Jcps.2008.01.002  0.53
2008 Chartrand TL, Fitzsimons GM, Fitzsimons GJ. Automatic effects of anthropomorphized objects on behavior Social Cognition. 26: 198-209. DOI: 10.1521/Soco.2008.26.2.198  0.353
2008 Fitzsimons GJ. Death to Dichotomizing: Figure 1 Journal of Consumer Research. 35: 5-8. DOI: 10.1086/589561  0.34
2008 Fitzsimons GM, Chartrand TL, Fitzsimons GJ. Automatic effects of brand exposure on motivated behavior: How Apple makes you "think different" Journal of Consumer Research. 35: 21-35. DOI: 10.1086/527269  0.375
2008 Moore SG, Fitzsimons GJ. While parents might not want to, researchers really should ask questions about risky behaviors Journal of Consumer Psychology. 18: 111-115. DOI: 10.1016/J.Jcps.2008.01.005  0.57
2007 Fitzsimons GJ, Nunes JC, Williams P. License to Sin: The Liberating Role of Reporting Expectations. The Journal of Consumer Research. 34: 22-31. PMID 23750057 DOI: 10.1086/513043  0.361
2007 Zemack-Rugar Y, Bettman JR, Fitzsimons GJ. The effects of nonconsciously priming emotion concepts on behavior. Journal of Personality and Social Psychology. 93: 927-39. PMID 18072846 DOI: 10.1037/0022-3514.93.6.927  0.323
2007 Morales AC, Fitzsimons GJ. Product contagion: Changing consumer evaluations through physical contact with "disgusting" products Journal of Marketing Research. 44: 272-283. DOI: 10.1509/Jmkr.44.2.272  0.335
2007 Chartrand TL, Dalton AN, Fitzsimons GJ. Nonconscious relationship reactance: When significant others prime opposing goals Journal of Experimental Social Psychology. 43: 719-726. DOI: 10.1016/J.Jesp.2006.08.003  0.402
2006 Levav J, Fitzsimons GJ. When questions change behavior: the role of ease of representation. Psychological Science. 17: 207-13. PMID 16507060 DOI: 10.1111/J.1467-9280.2006.01687.X  0.362
2006 Andersen ET, Fitzsimons GJ, Simester D. Measuring and mitigating the costs of stockouts Management Science. 52: 1751-1763. DOI: 10.1287/Mnsc.1060.0577  0.31
2006 Honea H, Morales AC, Fitzsimons GJ. 1=2: When a singular experience leads to dissociated evaluations Journal of Consumer Psychology. 16: 124-134. DOI: 10.1207/S15327663Jcp1602_3  0.303
2006 Tavassoli NT, Fitzsimons GJ. Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction Journal of Consumer Research. 33: 179-187. DOI: 10.1086/506299  0.336
2006 Sprott DE, Spangenberg ER, Block LG, Fitzsimons GJ, Morwitz VG, Williams P. The question–behavior effect: What we know and where we go from here Social Influence. 1: 128-137. DOI: 10.1080/15534510600685409  0.361
2006 Williams P, Block LG, Fitzsimons GJ. Simply asking questions about health behaviors increases both healthy and unhealthy behaviors Social Influence. 1: 117-127. DOI: 10.1080/15534510600630850  0.321
2005 Irmak C, Block LG, Fitzsimons GJ. The placebo effect in marketing: Sometimes you just have to want it to work Journal of Marketing Research. 42: 406-409. DOI: 10.1509/Jmkr.2005.42.4.406  0.332
2005 Posavac SS, Kardes FR, Sanbonmatsu DM, Fitzsimons GJ. Blissful insularity: When brands are judged in isolation from competitors Marketing Letters. 16: 87-97. DOI: 10.1007/S11002-005-1433-2  0.361
2004 Fitzsimons GJ, Lehmann DR. Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses Marketing Science. 23. DOI: 10.1287/Mksc.1030.0033  0.377
2004 Morwitz VG, Fitzsimons GJ. The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology. 14: 64-74. DOI: 10.1207/S15327663Jcp1401  0.394
2004 Sengupta J, Fitzsimons GJ. The effect of analyzing reasons on the stability of brand attitudes: A reconciliation of opposing predictions Journal of Consumer Research. 31: 705-711. DOI: 10.1086/425105  0.352
2004 Posavac SS, Sanbonmatsu DM, Kardes FR, Fitzsimons GJ. The brand positivity effect: When evaluation confers preference Journal of Consumer Research. 31: 643-651. DOI: 10.1086/425099  0.365
2004 Williams P, Fitzsimons GJ, Block LG. When consumers do not recognize "benign" intention questions as persuasion attempts Journal of Consumer Research. 31: 540-550. DOI: 10.1086/425088  0.415
2002 Fitzsimons GJ, Hutchinson JW, Williams P, Alba JW, Chartrand TL, Huber J, Kardes FR, Menon G, Raghubir P, Russo JE, Shiv B, Tavassoli NT. Non-Conscious Influences on Consumer Choice Marketing Letters. 13: 269-279. DOI: 10.1023/A:1020313710388  0.412
2001 Bradlow ET, Fitzsimons GJ. Subscale distance and item clustering effects in self-administered surveys: A new metric Journal of Marketing Research. 38: 254-261. DOI: 10.1509/Jmkr.38.2.254.18837  0.35
2001 Fitzsimons GJ, Shiv B. Nonconscious and contaminative effects of hypothetical questions on subsequent decision making Journal of Consumer Research. 28: 224-238. DOI: 10.1086/322899  0.389
2000 Fitzsimons GJ, Williams P. Asking questions can change choice behavior: Does it do so automatically or effortfully? Journal of Experimental Psychology: Applied. 6: 195-206. PMID 11014052 DOI: 10.1037//1076-898X.6.3.195  0.37
2000 Sengupta J, Fitzsimons GJ. The effects of analyzing reasons for brand preferences: Disruption or reinforcement? Journal of Marketing Research. 37: 318-330. DOI: 10.1509/Jmkr.37.3.318.18776  0.416
2000 Fitzsimons GJ. Consumer response to stockouts Journal of Consumer Research. 27: 249-266. DOI: 10.1086/314323  0.467
1999 Zhang S, Fitzsimons GJ. Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation Organizational Behavior and Human Decision Processes. 77: 192-214. DOI: 10.1006/Obhd.1999.2821  0.391
1998 Holbrook MB, Block LG, Fitzsimons GJ. Personal appearance and consumption in popular culture: A framework for descriptive and prescriptive analysis Consumption Markets & Culture. 2: 1-55. DOI: 10.1080/10253866.1998.9670310  0.367
1996 Fitzsimons GJ, Morwitz VG. The effect of measuring intent on brand-level purchase behavior Journal of Consumer Research. 23: 1-11. DOI: 10.1086/209462  0.447
1996 Capon N, Fitzsimons GJ, Prince RA. An individual level analysis of the mutual fund investment decision Journal of Financial Services Research. 10: 59-82. DOI: 10.1007/Bf00120146  0.351
1994 Boulding W, Moore MC, Staelin R, Corfman KP, Dickson PR, Fitzsimons G, Gupta S, Lehmann DR, Mitchell DJ, Urbany JE, Weitz BA. Understanding managers' strategic decision-making process Marketing Letters. 5: 413-426. DOI: 10.1007/Bf00999214  0.327
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