Year |
Citation |
Score |
2018 |
Park CH, Park Y, Schweidel DA. The effects of mobile promotions on customer purchase dynamics International Journal of Research in Marketing. 35: 453-470. DOI: 10.1016/J.Ijresmar.2018.05.001 |
0.649 |
|
2016 |
Park CH, Park Y. Investigating Purchase Conversion by Uncovering Online Visit Patterns Marketing Science. 35: 894-914. DOI: 10.2139/Ssrn.1685469 |
0.398 |
|
2016 |
Park CH, Park Y, Schweidel DA. Erratum to “A Multi-category Customer Base Analysis”, [International Journal of Research in Marketing, 31 (3), 2014 266–279] International Journal of Research in Marketing. 33: 707-707. DOI: 10.1016/J.Ijresmar.2016.08.004 |
0.641 |
|
2015 |
Chan TY, Park Y. Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising Marketing Science. 34: 606-623. DOI: 10.1287/Mksc.2015.0903 |
0.343 |
|
2014 |
Park CH, Park Y, Schweidel DA. A Multi-Category Customer Base Analysis International Journal of Research in Marketing. 31: 266-279. DOI: 10.2139/Ssrn.2251280 |
0.678 |
|
2014 |
Schweidel DA, Park YH, Jamal Z. A Multiactivity latent attrition model for customer base analysis Marketing Science. 33: 273-286. DOI: 10.1287/Mksc.2013.0832 |
0.663 |
|
2011 |
Jerath K, Ma L, Park Y, Srinivasan K. A “Position Paradox” in Sponsored Search Auctions Marketing Science. 30: 612-627. DOI: 10.1287/Mksc.1110.0645 |
0.37 |
|
2011 |
Park Y, Park CH, Ghosh P. Modelling member behaviour in on‐line user‐generated content sites: a semiparametric Bayesian approach Journal of the Royal Statistical Society Series a-Statistics in Society. 174: 1051-1069. DOI: 10.1111/J.1467-985X.2011.00695.X |
0.357 |
|
2009 |
Ding M, Park YH, Bradlow ET. Barter markets for conjoint analysis Management Science. 55: 1003-1017. DOI: 10.1287/Mnsc.1090.1003 |
0.395 |
|
2007 |
Chan TY, Kadiyali V, Park YH. Willingness to pay and competition in online auctions Journal of Marketing Research. 44: 324-333. DOI: 10.1509/Jmkr.44.2.324 |
0.455 |
|
2007 |
Gaur V, Park Y. Asymmetric Consumer Learning and Inventory Competition Management Science. 53: 227-240. DOI: 10.1287/Mnsc.1060.0615 |
0.385 |
|
2007 |
Bradlow ET, Park YH. Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model Marketing Science. 26: 218-229. DOI: 10.1287/Mksc.1060.0225 |
0.385 |
|
2006 |
Ho T, Park Y, Zhou Y. Research Note---Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value Marketing Science. 25: 260-277. DOI: 10.1287/Mksc.1050.0158 |
0.422 |
|
2005 |
Park YH, Bradlow ET. An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much Journal of Marketing Research. 42: 470-482. DOI: 10.1509/Jmkr.2005.42.4.470 |
0.428 |
|
2004 |
Park YH, Fader PS. Modeling browsing behavior at multiple websites Marketing Science. 23. DOI: 10.1287/Mksc.1040.0050 |
0.612 |
|
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