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Michael Braun, Ph.D. - Publications

Affiliations: 
2006 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration, Statistics, General Economics
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Braun M, Schweidel DA, Stein E. Transaction Attributes and Customer Valuation Journal of Marketing Research. 52: 848-864. DOI: 10.1509/Jmr.13.0377  0.636
2013 Braun M, Moe WW. Online display advertising: Modeling the effects of multiple creatives and individual impression histories Marketing Science. 32: 753-767. DOI: 10.1287/Mksc.2013.0802  0.607
2011 Braun M, Schweidel DA. Modeling customer lifetimes with multiple causes of churn Marketing Science. 30: 881-902. DOI: 10.1287/Mksc.1110.0665  0.639
2011 Braun M, Bonfrer A. Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes Marketing Science. 30: 513-531. DOI: 10.1287/Mksc.1110.0640  0.33
2010 Braun M, McAuliffe J. Variational inference for large-scale models of discrete choice Journal of the American Statistical Association. 105: 324-335. DOI: 10.1198/Jasa.2009.Tm08030  0.325
2006 Braun M, Fader PS, Bradlow ET, Kunreuther H. Modeling the "pseudodeductible" in insurance claims decisions Management Science. 52: 1258-1272. DOI: 10.1287/Mnsc.1060.0517  0.603
2004 Braun M, Muermann A. The Impact of Regret on the Demand for Insurance Journal of Risk and Insurance. 71: 737-767. DOI: 10.1111/J.0022-4367.2004.00110.X  0.335
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