| Year |
Citation |
Score |
| 2018 |
Nielsen JH, Escalas JE, Hoeffler S. Mental simulation and category knowledge affect really new product evaluation through transportation. Journal of Experimental Psychology. Applied. 24: 145-158. PMID 29878841 DOI: 10.1037/Xap0000169 |
0.441 |
|
| 2016 |
Herzenstein M, Hoeffler S. Of clouds and zombies: How and when analogical learning improves evaluations of really new products Journal of Consumer Psychology. 26: 550-557. DOI: 10.1016/J.Jcps.2016.01.002 |
0.373 |
|
| 2014 |
Zhao M, Dahl DW, Hoeffler S. Optimal visualization aids and temporal framing for new products Journal of Consumer Research. 41: 1137-1151. DOI: 10.1086/678485 |
0.412 |
|
| 2013 |
Wood S, Hoeffler S. Looking Innovative: Exploring the Role of Impression Management in High‐Tech Product Adoption and Use Journal of Product Innovation Management. 30: 1254-1270. DOI: 10.1111/Jpim.12134 |
0.403 |
|
| 2013 |
Malkoc SA, Hedgcock W, Hoeffler S. Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives Journal of Consumer Psychology. 23: 317-329. DOI: 10.1016/J.Jcps.2012.10.008 |
0.328 |
|
| 2012 |
Zhao M, Hoeffler S, Dahl DW. Imagination difficulty and new product evaluation Journal of Product Innovation Management. 29: 76-90. DOI: 10.1111/J.1540-5885.2012.00951.X |
0.449 |
|
| 2011 |
Zhao M, Hoeffler S, Zauberman G. Mental simulation and product evaluation: The affective and cognitive dimensions of process versus outcome simulation Journal of Marketing Research. 48: 827-839. DOI: 10.1509/Jmkr.48.5.827 |
0.578 |
|
| 2010 |
Hoeffler S, Bloom PN, Keller KL. Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions Journal of Public Policy & Marketing. 29: 78-88. DOI: 10.1509/Jppm.29.1.78 |
0.362 |
|
| 2009 |
Zhao M, Hoeffler S, Dahl DW. The Role of Imagination-Focused Visualization on New Product Evaluation Journal of Marketing Research. 46: 46-55. DOI: 10.1509/Jmkr.46.1.46 |
0.424 |
|
| 2007 |
Zhao M, Hoeffler S, Zauberman G. Mental simulation and preference consistency over time: The role of process- versus outcome-focused thoughts Journal of Marketing Research. 44: 379-388. DOI: 10.1509/Jmkr.44.3.379 |
0.562 |
|
| 2006 |
Zhao M, Hoeffler S, Dahl DW. Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization Acr North American Advances. DOI: 10.2139/Ssrn.935048 |
0.328 |
|
| 2006 |
Hoeffler S, Ariely D, West PM. Path dependent preferences: The role of early experience and biased search in preference development Organizational Behavior and Human Decision Processes. 101: 215-229. DOI: 10.1016/J.Obhdp.2006.04.002 |
0.31 |
|
| 2005 |
Gregan-Paxton J, Hoeffler S, Zhao M. When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy Journal of Consumer Psychology. 15: 127-140. DOI: 10.1207/S15327663Jcp1502_5 |
0.316 |
|
| 2004 |
Dahl DW, Hoeffler S. Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation Journal of Product Innovation Management. 21: 259-267. DOI: 10.1111/J.0737-6782.2004.00077.X |
0.407 |
|
| 2003 |
Hoeffler S. Measuring Preferences for Really New Products. Journal of Marketing Research. 40: 406-420. DOI: 10.1509/Jmkr.40.4.406.19394 |
0.391 |
|
| 2003 |
Hoeffler S, Keller KL. The Marketing Advantages of Strong Brands Journal of Brand Management. 10: 421-445. DOI: 10.1057/Palgrave.Bm.2540139 |
0.309 |
|
| 2002 |
Hoeffler S, Keller KL. Building Brand Equity Through Corporate Societal Marketing Journal of Public Policy & Marketing. 21: 78-89. DOI: 10.1509/Jppm.21.1.78.17600 |
0.319 |
|
| 1999 |
Hoeffler S, Ariely D. Constructing Stable Preferences: A Look Into Dimensions of Experience and Their Impact on Preference Stability Journal of Consumer Psychology. 8: 113-139. DOI: 10.1207/S15327663Jcp0802_01 |
0.342 |
|
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