Yi-Lin Tsai, Ph.D. - Publications
Affiliations: | 2013 | Business | University of Chicago, Chicago, IL |
Area:
Marketing Business Administration, General Business Administration, General EconomicsYear | Citation | Score | |||
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2015 | Tsai Y, Dev Cs, Chintagunta P. What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry Journal of Marketing Research. 52: 865-878. DOI: 10.1509/Jmr.13.0221 | 0.359 | |||
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