☰

Jae M. Jung, Ph.D. - Publications

Affiliations: 
2002 University of Cincinnati, Cincinnati, OH 
Area:
Marketing Business Administration, Cultural Anthropology
Tree Info Similar researchers PubMed Report error

8 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Jung JM, Jones J, Haugtvedt CP, Banerjee S. Consumer response to state-of-origin labels: the moderating role of residency Journal of Consumer Marketing. 37: 761-773. DOI: 10.1108/Jcm-11-2019-3514  0.352
2016 Myers J, Jung JM. The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising Journal of Marketing Communications. 1-18. DOI: 10.1080/13527266.2016.1197296  0.317
2014 Jung JM, Hui HCM, Min KS, Martin D. Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective Journal of Business Research. 67: 1303-1309. DOI: 10.1016/J.Jbusres.2013.03.002  0.337
2013 Min KS, Martin D, Jung JM. Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors Journal of Business Research. 66: 759-764. DOI: 10.1016/J.Jbusres.2011.09.015  0.312
2011 Jung JM, Min KS, Kellaris JJ. The games people play: How the entertainment value of online ads helps or harms persuasion Psychology and Marketing. 28: 661-681. DOI: 10.1002/Mar.20406  0.599
2009 Jung JM, Polyorat K, Kellaris JJ. A cultural paradox in authority-based advertising International Marketing Review. 26: 601-632. DOI: 10.1108/02651330911001314  0.606
2006 Jung JM, Kellaris JJ. Responsiveness to authority appeals among young French and American consumers Journal of Business Research. 59: 735-744. DOI: 10.1016/J.Jbusres.2006.01.011  0.62
2004 Jung JM, Kellaris JJ. Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure Psychology and Marketing. 21: 739-753. DOI: 10.1002/Mar.20027  0.618
Show low-probability matches.