Kenneth C. Wilbur, Ph.D. - Publications
Affiliations: | 2005 | University of Virginia, Charlottesville, VA |
Area:
General Economics, Commerce-Business Economics, Mass Communications, Marketing Business AdministrationYear | Citation | Score | |||
---|---|---|---|---|---|
2015 | Liaukonyte J, Teixeira T, Wilbur KC. Television advertising and online shopping Marketing Science. 34: 311-330. DOI: 10.1287/mksc.2014.0899 | 0.563 | |||
2014 | Joo M, Wilbur KC, Cowgill B, Zhu Y. Television advertising and online search Management Science. 60: 56-73. DOI: 10.1287/Mnsc.2013.1741 | 0.341 | |||
2014 | Rennhoff AD, Wilbur KC. Market-based measures of viewpoint diversity Information Economics and Policy. 26: 1-11. DOI: 10.1016/j.infoecopol.2013.10.002 | 0.585 | |||
2012 | Rennhoff AD, Wilbur KC. Local media ownership and media quality Information Economics and Policy. 24: 231-242. DOI: 10.1016/j.infoecopol.2012.08.001 | 0.594 | |||
2011 | Rennhoff AD, Wilbur KC. The effectiveness of post-release movie advertising International Journal of Advertising. 30. | 0.559 | |||
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