Greg M. Allenby - Publications

Ohio State University, Columbus, Columbus, OH 
Marketing Business Administration, Social Psychology, Cognitive Psychology

60 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Dotson MR, Büschken J, Allenby GM. Explaining Preference Heterogeneity with Mixed Membership Modeling Marketing Science. 39: 407-426. DOI: 10.2139/Ssrn.2758644  0.36
2020 Büschken J, Allenby GM. Improving Text Analysis Using Sentence Conjunctions and Punctuation Marketing Science. 39: 727-742. DOI: 10.1287/Mksc.2019.1214  0.36
2020 Lee S, Thomas SA, Allenby GM. An economic analysis of demand of the very poor International Journal of Research in Marketing. DOI: 10.1016/J.Ijresmar.2020.01.003  1
2019 Joo M, Thompson ML, Allenby GM. Optimal Product Design by Sequential Experiments in High Dimensions Management Science. 65: 3235-3254. DOI: 10.1287/Mnsc.2018.3088  0.32
2019 Smith AN, Rossi PE, Allenby GM. Inference for Product Competition and Separable Demand Marketing Science. 38: 690-710. DOI: 10.1287/Mksc.2019.1159  0.64
2018 Dotson JP, Howell JR, Brazell JD, Otter T, Lenk PJ, Maceachern S, Allenby GM. A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations Journal of Marketing Research. 55: 35-47. DOI: 10.1509/Jmr.13.0240  1
2018 Lee S, Kim H, Kim J, Allenby GM. A choice model for mixed decision variables Journal of Choice Modelling. 28: 82-96. DOI: 10.1016/J.Jocm.2018.05.003  1
2016 Büschken J, Allenby GM. Sentence-Based Text Analysis for Customer Reviews Marketing Science. 35: 953-975. DOI: 10.1287/Mksc.2016.0993  0.36
2016 Howell JR, Lee S, Allenby GM. Price Promotions in Choice Models Marketing Science. 35: 319-334. DOI: 10.1287/Mksc.2015.0948  1
2014 Allenby GM, Brazell JD, Howell JR, Rossi PE. Valuation of Patented Product Features The Journal of Law and Economics. 57: 629-663. DOI: 10.2139/Ssrn.2359003  0.88
2014 Lee S, Allenby GM. Modeling Indivisible Demand Marketing Science. 33: 364-381. DOI: 10.1287/Mksc.2013.0829  1
2014 Allenby GM, Brazell JD, Howell JR, Rossi PE. Economic Valuation of Product Features Qme-Quantitative Marketing and Economics. 12: 421-456. DOI: 10.1007/S11129-014-9150-X  0.88
2014 Berry S, Khwaja A, Kumar V, Musalem A, Wilbur KC, Allenby G, Anand B, Chintagunta P, Hanemann WM, Jeziorski P, Mele A. Structural models of complementary choices Marketing Letters. 25: 245-256. DOI: 10.1007/S11002-014-9309-Y  1
2013 Lee S, Kim J, Allenby GM. A Direct Utility Model for Asymmetric Complements Marketing Science. 32: 454-470. DOI: 10.1287/Mksc.2013.0782  1
2013 Büschken J, Otter T, Allenby GM. The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis Marketing Science. 32: 533-553. DOI: 10.1287/Mksc.2013.0779  0.48
2012 Liu Q, Dean AM, Allenby GM. Bayesian Designs for Hierarchical Linear Models Statistica Sinica. 22. DOI: 10.2139/Ssrn.1564297  0.36
2012 Hasegawa S, Terui N, Allenby GM. Dynamic brand satiation Journal of Marketing Research. 49: 842-853. DOI: 10.1509/Jmr.11.0036  1
2012 Hans C, Allenby GM, Craigmile PF, Lee J, MacEachern SN, Xu X. Covariance decompositions for accurate computation in Bayesian scale-usage models Journal of Computational and Graphical Statistics. 21: 538-557. DOI: 10.1080/10618600.2012.672087  1
2011 Otter T, Gilbride TJ, Allenby GM. Testing Models of Strategic Behavior Characterized by Conditional Likelihoods Marketing Science. 30: 686-701. DOI: 10.1287/Mksc.1110.0644  1
2011 Satomura T, Kim J, Allenby GM. Multiple-Constraint Choice Models with Corner and Interior Solutions Marketing Science. 30: 481-490. DOI: 10.1287/Mksc.1110.0636  1
2011 Chandukala SR, Dotson JP, Brazell JD, Allenby GM. Bayesian analysis of hierarchical effects Marketing Science. 30: 123-133. DOI: 10.1287/Mksc.1100.0602  1
2011 Terui N, Ban M, Allenby GM. The effect of media advertising on brand consideration and choice Marketing Science. 30: 74-91. DOI: 10.1287/Mksc.1100.0590  1
2011 Chandukala SR, Edwards YD, Allenby GM. Identifying Unmet Demand Marketing Science. 30: 61-73. DOI: 10.1287/Mksc.1100.0589  1
2011 Chandukala SR, Long-Tolbert S, Allenby GM. A Threshold Model for Respondent Heterogeneity Marketing Letters. 22: 133-146. DOI: 10.1007/S11002-010-9115-0  0.8
2010 Dotson JP, Allenby GM. Investigating the strategic influence of customer and employee satisfaction on firm financial performance Marketing Science. 29: 895-908. DOI: 10.1287/Mksc.1100.0584  1
2010 Allenby GM, Garratt MJ, Rossi PE. A Model for Trade-Up and Change in Considered Brands Marketing Science. 29: 40-56. DOI: 10.1287/Mksc.1080.0466  0.64
2009 Liu Q, Dean A, Bakken D, Allenby GM. Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation Qme-Quantitative Marketing and Economics. 7: 69-93. DOI: 10.1007/S11129-008-9045-9  0.36
2008 Allenby GM, Rossi PE. Teaching Bayesian Statistics to Marketing and Business Students The American Statistician. 62: 195-198. DOI: 10.2139/Ssrn.1092969  0.64
2008 Otter T, Allenby GM, Van Zandt T. An integrated model of discrete choice and response time Journal of Marketing Research. 45: 593-607. DOI: 10.1509/Jmkr.45.5.593  1
2008 Otter T, Johnson J, Rieskamp J, Allenby GM, Brazell JD, Diederich A, Hutchinson JW, MacEachern S, Ruan S, Townsend J. Sequential sampling models of choice: Some recent advances Marketing Letters. 19: 255-267. DOI: 10.1007/S11002-008-9039-0  1
2007 Kim J, Allenby GM, Rossi PE. Product Attributes and Models of Multiple Discreteness Journal of Econometrics. 138: 208-230. DOI: 10.2139/Ssrn.817476  1
2007 Liu Q, Otter T, Allenby GM. Investigating Endogeneity Bias in Marketing Marketing Science. 26: 642-650. DOI: 10.1287/Mksc.1060.0256  0.48
2007 Liu Q, Dean AM, Allenby GM. Design for Hyperparameter Estimation in Linear Models Journal of Statistical Theory and Practice. 1: 311-328. DOI: 10.1080/15598608.2007.10411843  0.36
2006 Gilbride TJ, Allenby GM, Brazell JD. Models for Heterogeneous Variable Selection Journal of Marketing Research. 43: 420-430. DOI: 10.1509/Jmkr.43.3.420  1
2006 Gilbride TJ, Allenby GM. Estimating Heterogeneous EBA and Economic Screening Rule Choice Models Marketing Science. 25: 494-509. DOI: 10.1287/Mksc.1060.0211  1
2006 Morrin M, Lee J, Allenby GM. Determinants of Trademark Dilution Journal of Consumer Research. 33: 248-257. DOI: 10.1086/506305  0.52
2005 Gilbride TJ, Yang S, Allenby GM. Modeling Simultaneity in Survey Data Qme-Quantitative Marketing and Economics. 3: 311-335. DOI: 10.1007/S11129-005-0333-3  1
2005 Allenby G, Fennell G, Huber J, Eagle T, Gilbride T, Horsky D, Kim J, Lenk P, Johnson R, Ofek E, Orme B, Otter T, Walker J. Adjusting choice models to better predict market behavior Marketing Letters. 16: 197-208. DOI: 10.1007/S11002-005-5885-1  1
2004 Gilbride TJ, Allenby GM. A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules Marketing Science. 23: 391-406. DOI: 10.1287/Mksc.1030.0032  1
2004 Allenby GM, Shively TS, Yang S, Garratt MJ. A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts Marketing Science. 23: 95-108. DOI: 10.1287/Mksc.1030.0022  1
2003 Edwards YD, Allenby GM. Multivariate Analysis of Multiple Response Data Journal of Marketing Research. 40: 321-334. DOI: 10.1509/Jmkr.40.3.321.19233  1
2003 Yang S, Allenby GM. Modeling Interdependent Consumer Preferences Journal of Marketing Research. 40: 282-294. DOI: 10.1509/Jmkr.  1
2003 Yang S, Chen Y, Allenby GM. Reply to Comments on “Bayesian Analysis of Simultaneous Demand and Supply” Qme-Quantitative Marketing and Economics. 1: 299-304. DOI: 10.1023/B:Qmec.0000003331.88160.46  1
2003 Yang S, Chen Y, Allenby GM. Bayesian Analysis of Simultaneous Demand and Supply Qme-Quantitative Marketing and Economics. 1: 251-275. DOI: 10.1023/B:Qmec.0000003327.55605.26  1
2003 Fennell G, Allenby GM, Yang S, Edwards Y. The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use Qme-Quantitative Marketing and Economics. 1: 223-244. DOI: 10.1023/A:1024686630821  1
2002 Kim J, Allenby GM, Rossi PE. Modeling Consumer Demand for Variety Marketing Science. 21: 229-250. DOI: 10.1287/Mksc.  1
2001 Rossi PE, Gilula Z, Allenby GM. Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach Journal of the American Statistical Association. 96: 20-31. DOI: 10.1198/016214501750332668  0.64
2000 Shively TS, Allenby GM, Kohn R. A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models Marketing Science. 19: 149-162. DOI: 10.1287/Mksc.  0.48
2000 Yang S, Allenby GM. A Model for Observation, Structural, and Household Heterogeneity in Panel Data Marketing Letters. 11: 137-149. DOI: 10.1023/A:1008190707034  1
1999 Arora N, Allenby GM. Measuring the influence of individual preference structures in group decision making Journal of Marketing Research. 36: 476-487. DOI: 10.1177/002224379903600406  1
1998 Arora N, Allenby GM, Ginter JL. A hierarchical Bayes model of primary and secondary demand Marketing Science. 17: 29-44. DOI: 10.1287/Mksc.17.1.29  1
1998 Allenby GM, Arora N, Ginter JL. On the heterogeneity of demand Journal of Marketing Research. 35: 384-389. DOI: 10.1177/002224379803500308  1
1998 Allenby GM, Rossi PE. Marketing models of consumer heterogeneity Journal of Econometrics. 89: 57-78. DOI: 10.1016/S0304-4076(98)00055-4  0.64
1996 Rossi PE, McCulloch RE, Allenby GM. The Value of Purchase History Data in Target Marketing Marketing Science. 15: 321-340. DOI: 10.1287/Mksc.15.4.321  0.64
1995 Allenby GM, Lenk PJ. Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice Journal of Business and Economic Statistics. 13: 281-289. DOI: 10.1080/07350015.1995.10524602  1
1994 Allenby GM, Lenk PJ. Modeling household purchase behavior with logistic normal regression Journal of the American Statistical Association. 89: 1218-1231. DOI: 10.1080/01621459.1994.10476863  1
1993 Rossi PE, Allenby GM. A Bayesian Approach to Estimating Household Parameters Journal of Marketing Research. 30: 171-182. DOI: 10.1177/002224379303000204  0.64
1993 Allenby GM, Rossi PE. A Marginal-Predictive Approach to Identifying Household Parameters Marketing Letters. 4: 227-239. DOI: 10.1007/Bf00999229  0.64
1991 Allenby GM, Rossi PE. Quality Perceptions and Asymmetric Switching Between Brands Marketing Science. 10: 185-204. DOI: 10.1287/Mksc.10.3.185  0.64
1991 Allenby GM, Rossi PE. There Is No Aggregation Bias: Why Macro Logit Models Work Journal of Business & Economic Statistics. 9: 1-14. DOI: 10.1080/07350015.1991.10509822  0.64
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