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Timothy J. Gilbride, Ph.D. - Publications

Affiliations: 
2004 Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration
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14 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Mintz O, Gilbride TJ, Lenk P, Currim IS. The right metrics for marketing-mix decisions International Journal of Research in Marketing. DOI: 10.1016/J.Ijresmar.2020.08.003  0.478
2018 Lee L, Inman JJ, Argo JJ, Böttger T, Dholakia U, Gilbride T, van Ittersum K, Kahn B, Kalra A, Lehmann DR, McAlister LM, Shankar V, Tsai CI. From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model Journal of the Association For Consumer Research. 3: 277-293. DOI: 10.1086/698414  0.5
2016 Gilbride TJ, Currim IS, Mintz O, Siddarth S. A Model for Inferring Market Preferences from Online Retail Product Information Matrices Journal of Retailing. 92: 470-485. DOI: 10.1016/J.Jretai.2016.07.002  0.57
2015 Gilbride TJ, Inman JJ, Stilley KM. The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior Journal of Marketing. 79: 57-73. DOI: 10.1509/Jm.13.0286  0.45
2011 Otter T, Gilbride TJ, Allenby GM. Testing Models of Strategic Behavior Characterized by Conditional Likelihoods Marketing Science. 30: 686-701. DOI: 10.1287/Mksc.1110.0644  0.656
2010 Gilbride TJ, Lenk PJ. Posterior predictive model checking: An application to multivariate normal heterogeneity Journal of Marketing Research. 47: 896-909. DOI: 10.1509/Jmkr.47.5.896  0.39
2009 Scarpa R, Gilbride TJ, Campbell D, Hensher DA. Modelling attribute non-attendance in choice experiments for rural landscape valuation European Review of Agricultural Economics. 36: 151-174. DOI: 10.1093/Erae/Jbp012  0.478
2008 Gilbride TJ, Lenk PJ, Brazell JD. Market share constraints and the loss function in choice-based conjoint analysis Marketing Science. 27: 995-1011. DOI: 10.1287/Mksc.1080.0369  0.512
2008 Gilbride TJ, Guiltinan JP, Urbany JE. Framing effects in mixed price bundling Marketing Letters. 19: 125-139. DOI: 10.1007/S11002-007-9030-1  0.484
2006 Gilbride TJ, Allenby GM, Brazell JD. Models for Heterogeneous Variable Selection Journal of Marketing Research. 43: 420-430. DOI: 10.1509/Jmkr.43.3.420  0.626
2006 Gilbride TJ, Allenby GM. Estimating Heterogeneous EBA and Economic Screening Rule Choice Models Marketing Science. 25: 494-509. DOI: 10.1287/Mksc.1060.0211  0.64
2005 Gilbride TJ, Yang S, Allenby GM. Modeling Simultaneity in Survey Data Qme-Quantitative Marketing and Economics. 3: 311-335. DOI: 10.1007/S11129-005-0333-3  0.633
2005 Allenby G, Fennell G, Huber J, Eagle T, Gilbride T, Horsky D, Kim J, Lenk P, Johnson R, Ofek E, Orme B, Otter T, Walker J. Adjusting choice models to better predict market behavior Marketing Letters. 16: 197-208. DOI: 10.1007/S11002-005-5885-1  0.672
2004 Gilbride TJ, Allenby GM. A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules Marketing Science. 23: 391-406. DOI: 10.1287/Mksc.1030.0032  0.629
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