Mingyu Joo, Ph.D. - Publications
Affiliations: | 2012 | Whitman Graduate Office | Syracuse University, Syracuse, NY, United States |
Area:
Marketing Business Administration, Information ScienceYear | Citation | Score | |||
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2014 | Joo M, Wilbur KC, Zhu Y. Effects of TV advertising on keyword search International Journal of Research in Marketing. DOI: 10.1016/J.Ijresmar.2014.12.005 | 0.303 | |||
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