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Stacy Wood - Publications

Affiliations: 
Business Administration University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Social Psychology, Neuroscience Biology
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Wood S, Robinson S, Poor M. The Efficacy of Green Package Cues For Mainstream versus Niche Brands: How Mainstream Green Brands Can Suffer at the Shelf Journal of Advertising Research. 58: 165-176. DOI: 10.2501/Jar-2018-025  0.336
2018 Robinson S, Wood S. A “good” new brand — What happens when new brands try to stand out through corporate social responsibility Journal of Business Research. 92: 231-241. DOI: 10.1016/J.Jbusres.2018.07.031  0.343
2013 Wood S, Hoeffler S. Looking Innovative: Exploring the Role of Impression Management in High‐Tech Product Adoption and Use Journal of Product Innovation Management. 30: 1254-1270. DOI: 10.1111/Jpim.12134  0.383
2012 Craig AW, Loureiro YK, Wood S, Vendemia JMC. Suspicious minds: Exploring neural processes during exposure to deceptive advertising Journal of Marketing Research. 49: 361-372. DOI: 10.1509/Jmr.09.0007  0.584
2010 Wood S. The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change Journal of Consumer Research. 36: 950-963. DOI: 10.1086/644749  0.403
1997 Alba J, Lynch J, Weitz B, Janiszewski C, Lutz R, Sawyer A, Wood S. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces Journal of Marketing. 61: 38-53. DOI: 10.1177/002224299706100303  0.323
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