| Year |
Citation |
Score |
| 2020 |
Santana S, Dallas SK, Morwitz VG. Consumer Reactions to Drip Pricing Marketing Science. 39: 188-210. DOI: 10.1287/Mksc.2019.1207 |
0.424 |
|
| 2020 |
Santana S, Thomas M, Morwitz VG. The Role of Numbers in the Customer Journey Journal of Retailing. 96: 138-154. DOI: 10.1016/J.Jretai.2019.09.005 |
0.415 |
|
| 2019 |
Munz KP, Morwitz VG. Spreading of Alternatives Without a Perception of Choice Acr North American Advances. DOI: 10.2139/Ssrn.3341564 |
0.332 |
|
| 2019 |
MacInnis DJ, Morwitz VG, Botti S, Hoffman DL, Kozinets RV, Lehmann DR, Lynch JG, Pechmann C. Creating Boundary-Breaking, Marketing-Relevant Consumer Research Journal of Marketing. 84: 1-23. DOI: 10.1177/0022242919889876 |
0.419 |
|
| 2018 |
Dallas SK, Morwitz VG. “There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers: Journal of Marketing Research. 55: 900-915. DOI: 10.1509/Jmr.16.0259 |
0.362 |
|
| 2017 |
Dahl DW, Fischer E, Johar GV, Morwitz VG. Making Sense from (Apparent) Senselessness: The JCR Lens Journal of Consumer Research. 44: 719-723. DOI: 10.1093/Jcr/Ucx097 |
0.351 |
|
| 2016 |
Dahl D, Fischer E, Johar G, Morwitz V. Tutorials in Consumer Research Journal of Consumer Research. 43: 199-199. DOI: 10.1093/Jcr/Ucw022 |
0.348 |
|
| 2016 |
Sharma E, Morwitz VG. Saving the Masses: The Impact of Perceived Efficacy on Charitable Giving to Single vs. Multiple Beneficiaries Organizational Behavior and Human Decision Processes. 135: 45-54. DOI: 10.1016/J.Obhdp.2016.06.001 |
0.306 |
|
| 2016 |
Greenleaf EA, Johnson EJ, Morwitz VG, Shalev E. The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing Journal of Consumer Psychology. 26: 105-124. DOI: 10.1016/J.Jcps.2015.04.006 |
0.708 |
|
| 2015 |
Cerf M, Greenleaf E, Meyvis T, Morwitz VG. Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communications Journal of Marketing Research. 52: 530-545. DOI: 10.1509/Jmr.13.0606 |
0.346 |
|
| 2015 |
Dahl D, Fischer E, Johar G, Morwitz V. The evolution of jcr: A view through the eyes of its editors Journal of Consumer Research. 42: 1-4. DOI: 10.1093/Jcr/Ucv014 |
0.325 |
|
| 2014 |
Danziger S, Hadar L, Morwitz VG. Retailer pricing strategy and consumer choice under price uncertainty Journal of Consumer Research. 41: 761-774. DOI: 10.1086/677313 |
0.457 |
|
| 2014 |
Dahl D, Fischer E, Johar G, Morwitz V. From the editors-elect: Meaningful consumer research Journal of Consumer Research. 41: iii-v. DOI: 10.1086/676452 |
0.408 |
|
| 2014 |
Morwitz VG. Insights from the Animal Kingdom Journal of Consumer Psychology. 24: 572-585. DOI: 10.1016/J.Jcps.2014.01.004 |
0.316 |
|
| 2013 |
Vadiveloo M, Morwitz V, Chandon P. The interplay of health claims and taste importance on food consumption and self-reported satiety. Appetite. 71: 349-56. PMID 24055757 DOI: 10.1016/J.Appet.2013.09.005 |
0.324 |
|
| 2013 |
Chakravarti A, Grenville A, Morwitz VG, Tang J, Ülkümen G. Malleable conjoint partworths: How the breadth of response scales alters price sensitivity Journal of Consumer Psychology. 23: 515-525. DOI: 10.1016/J.Jcps.2012.10.013 |
0.758 |
|
| 2013 |
Shalev E, Morwitz VG. Does time fly when you're counting down? The effect of counting direction on subjective time judgment Journal of Consumer Psychology. 23: 220-227. DOI: 10.1016/J.Jcps.2012.08.002 |
0.692 |
|
| 2013 |
Bauer JC, Schmitt P, Morwitz VG, Winer RS. Managerial decision making in customer management: Adaptive, fast and frugal? Journal of the Academy of Marketing Science. 41: 436-455. DOI: 10.1007/S11747-012-0320-7 |
0.322 |
|
| 2012 |
Shalev E, Morwitz VG. Influence via comparison-driven self-evaluation and restoration: The case of the low-status influencer Journal of Consumer Research. 38: 964-980. DOI: 10.1086/661551 |
0.694 |
|
| 2012 |
Raghubir P, Morwitz VG, Santana S. Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions? Journal of Retailing. 88: 7-19. DOI: 10.1016/J.Jretai.2011.11.001 |
0.419 |
|
| 2012 |
Lynch JG, Alba JW, Krishna A, Morwitz VG, Gürhan-Canli Z. Knowledge creation in consumer research: Multiple routes, multiple criteria Journal of Consumer Psychology. 22: 473-485. DOI: 10.1016/J.Jcps.2012.06.004 |
0.36 |
|
| 2011 |
Raghubir P, Morwitz VG, Chakravarti A. Spatial categorization and time perception: Why does it take less time to get home? Journal of Consumer Psychology. 21: 192-198. DOI: 10.1016/J.Jcps.2010.08.006 |
0.365 |
|
| 2010 |
Ülkümen G, Chakravarti A, Morwitz VG. Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions Journal of Marketing Research. 47: 659-671. DOI: 10.1509/Jmkr.47.4.659 |
0.738 |
|
| 2010 |
Sun B, Morwitz VG. Stated intentions and purchase behavior: A unified model ☆ International Journal of Research in Marketing. 27: 356-366. DOI: 10.1016/J.Ijresmar.2010.06.001 |
0.361 |
|
| 2009 |
Thomas M, Morwitz VG. The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences Journal of Marketing Research. 46: 81-91. DOI: 10.1509/Jmkr.46.1.81 |
0.326 |
|
| 2008 |
Ülkümen G, Thomas M, Morwitz VG. Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates Journal of Consumer Research. 35: 245-256. DOI: 10.1086/587627 |
0.727 |
|
| 2008 |
Morwitz VG. Marketing extends beyond humans Journal of Business Research. 61: 544-545. DOI: 10.1016/J.Jbusres.2007.07.009 |
0.347 |
|
| 2007 |
Morwitz VG, Steckel JH, Gupta A. When do purchase intentions predict sales International Journal of Forecasting. 23: 347-364. DOI: 10.2139/Ssrn.946194 |
0.42 |
|
| 2006 |
Young Holt B, Morwitz VG, Ngo L, Harrison PF, Whaley KJ, Pettifor A, Nguyen AH. Microbicide preference among young women in California Journal of Women's Health. 15: 281-294. PMID 16620187 DOI: 10.1089/Jwh.2006.15.281 |
0.381 |
|
| 2006 |
Chandran S, Morwitz VG. The price of "Free"-dom: consumer sensitivity to promotions with negative contextual influences Journal of Consumer Research. 33: 384-392. DOI: 10.1086/508439 |
0.641 |
|
| 2006 |
Sprott DE, Spangenberg ER, Block LG, Fitzsimons GJ, Morwitz VG, Williams P. The question–behavior effect: What we know and where we go from here Social Influence. 1: 128-137. DOI: 10.1080/15534510600685409 |
0.384 |
|
| 2005 |
Chandon P, Morwitz VG, Reinartz WJ. Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research Journal of Marketing. 69: 1-14. DOI: 10.1509/Jmkg.69.2.1.60755 |
0.375 |
|
| 2005 |
Chandran S, Morwitz VG. Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective Journal of Consumer Research. 32: 249-259. DOI: 10.1086/432234 |
0.657 |
|
| 2005 |
Thomas M, Morwitz V. Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition Journal of Consumer Research. 32: 54-64. DOI: 10.1086/429600 |
0.435 |
|
| 2005 |
Morwitz VG. The effect of survey measurement on respondent behaviour Applied Stochastic Models in Business and Industry. 21: 451-455. DOI: 10.1002/Asmb.590 |
0.415 |
|
| 2004 |
Morwitz VG, Fitzsimons GJ. The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology. 14: 64-74. DOI: 10.1207/S15327663Jcp1401 |
0.389 |
|
| 2004 |
Chandon P, Morwitz V, Reinartz W. The Short‐ and Long‐Term Effects of Measuring Intent to Repurchase Journal of Consumer Research. 31: 566-572. DOI: 10.1086/425091 |
0.35 |
|
| 2002 |
Dholakia UM, Morwitz VG. The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement Journal of Consumer Research. 29: 159-167. DOI: 10.1086/341568 |
0.412 |
|
| 2001 |
Sen S, Gürhan-Canli Z, Morwitz V. Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts Journal of Consumer Research. 28: 399-417. DOI: 10.1086/323729 |
0.354 |
|
| 2001 |
Morwitz VG. Methods for Forecasting from Intentions Data Aids. 15: 33-56. DOI: 10.1007/978-0-306-47630-3_3 |
0.356 |
|
| 2000 |
Armstrong JS, Morwitz VG, Kumar V. Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy? International Journal of Forecasting. 16: 383-397. DOI: 10.1016/S0169-2070(00)00058-3 |
0.381 |
|
| 1999 |
Block LG, Morwitz VG. Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment Journal of Consumer Psychology. 8: 343-375. DOI: 10.1207/S15327663Jcp0804_01 |
0.304 |
|
| 1998 |
Morwitz VG, Schmittlein DC. Testing New Direct Marketing Offerings: the Interplay of Management Judgment and Statistical Models Management Science. 44: 610-628. DOI: 10.1287/Mnsc.44.5.610 |
0.384 |
|
| 1998 |
Young MR, DeSarbo WS, Morwitz VG. The Stochastic Modeling of Purchase Intentions and Behavior Management Science. 44: 188-202. DOI: 10.1287/Mnsc.44.2.188 |
0.313 |
|
| 1998 |
Morwitz VG, Greenleaf EA, Johnson EJ. Divide and Prosper: Consumers’ Reactions to Partitioned Prices Journal of Marketing Research. 35: 453-463. DOI: 10.1177/002224379803500404 |
0.427 |
|
| 1997 |
Morwitz VG. It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research Journal of Consumer Psychology. 6: 1-29. DOI: 10.1207/S15327663Jcp0601_01 |
0.345 |
|
| 1997 |
Morwitz V. Why Consumers Don't Always Accurately Predict Their Own Future Behavior Marketing Letters. 8: 57-70. DOI: 10.1023/A:1007937327719 |
0.359 |
|
| 1997 |
Winer RS, Deighton J, Gupta S, Johnson EJ, Mellers B, Morwitz VG, O'Guinn T, Rangaswamy A, Sawyer AG. Choice in Computer-Mediated Environments Marketing Letters. 8: 287-296. DOI: 10.1023/A:1007908513094 |
0.369 |
|
| 1996 |
Sen S, Morwitz VG. Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference Journal of Consumer Psychology. 5: 27-48. DOI: 10.1207/S15327663Jcp0501_02 |
0.363 |
|
| 1996 |
Morwitz VG, Pluzinski C. Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior Journal of Consumer Research. 23: 53-67. DOI: 10.1086/209466 |
0.315 |
|
| 1996 |
Fitzsimons GJ, Morwitz VG. The effect of measuring intent on brand-level purchase behavior Journal of Consumer Research. 23: 1-11. DOI: 10.1086/209462 |
0.48 |
|
| 1996 |
Sen S, Morwitz VG. Is It Better to Have Loved and Lost Than Never to Have Loved at All? The Effect of Changes in Product Features over Time Marketing Letters. 7: 225-235. DOI: 10.1007/Bf00435739 |
0.36 |
|
| 1993 |
Morwitz VG, Johnson E, Schmittlein D. Does Measuring Intent Change Behavior? Journal of Consumer Research. 20: 46. DOI: 10.1086/209332 |
0.386 |
|
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