Year |
Citation |
Score |
2020 |
Davenport T, Guha A, Grewal D, Bressgott T. How artificial intelligence will change the future of marketing Journal of the Academy of Marketing Science. 48: 24-42. DOI: 10.1007/S11747-019-00696-0 |
0.318 |
|
2019 |
Roy S, Guha A, Biswas A, Grewal D. Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? Journal of International Business Studies. 50: 295-317. DOI: 10.1057/S41267-018-00209-1 |
0.316 |
|
2019 |
Verma S, Guha A, Biswas A, Grewal D. Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations Journal of Retailing. 95: 99-108. DOI: 10.1016/J.Jretai.2019.07.001 |
0.339 |
|
2019 |
Dutta S, Guha A, Biswas A, Grewal D. Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees Journal of the Academy of Marketing Science. 47: 1-21. DOI: 10.1007/S11747-017-0522-0 |
0.334 |
|
2018 |
Guha A, Biswas A, Grewal D, Verma S, Banerjee S, Nordfält J. Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?: Journal of Marketing Research. 55: 339-351. DOI: 10.1509/Jmr.16.0599 |
0.345 |
|
2018 |
Guha A, Biswas A, Grewal D, Bhowmick S, Nordfält J. An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations Journal of Marketing. 82: 142-156. DOI: 10.1509/Jm.16.0247 |
0.333 |
|
2017 |
Boulding W, Guha A, Staelin R. Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts Management Science. 63: 3459-3472. DOI: 10.1287/Mnsc.2016.2475 |
0.487 |
|
2016 |
Verma S, Guha A, Biswas A. Investigating the Pleasures of Sin: The Contingent Role of Arousal-Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings Psychology and Marketing. 33: 620-628. DOI: 10.1002/Mar.20904 |
0.31 |
|
2015 |
Bhargave R, Chakravarti A, Guha A. Two-stage decisions increase preference for hedonic options Organizational Behavior and Human Decision Processes. 130: 123-135. DOI: 10.1016/J.Obhdp.2015.06.003 |
0.375 |
|
2013 |
Biswas A, Bhowmick S, Guha A, Grewal D. Consumer evaluations of sale prices: Role of the subtraction principle Journal of Marketing. 77: 49-66. DOI: 10.1509/Jm.12.0052 |
0.349 |
|
2011 |
Carlson KA, Guha A. Leader-focused search: The impact of an emerging preference on information search Organizational Behavior and Human Decision Processes. 115: 133-141. DOI: 10.2139/Ssrn.2265031 |
0.355 |
|
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