| Year |
Citation |
Score |
| 2017 |
Batra RK, Ghoshal T, Raghunathan R. You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition Journal of Experimental Social Psychology. 71: 42-48. DOI: 10.1016/J.Jesp.2017.01.007 |
0.359 |
|
| 2016 |
Suher J, Raghunathan R, Hoyer W. Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety Journal of the Association For Consumer Research. 1: 26-40. DOI: 10.1086/684393 |
0.332 |
|
| 2014 |
Gu B, Konana P, Raghunathan R, Chen HM. Research Note-The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities Information Systems Research. 25: 604-617. DOI: 10.1287/Isre.2014.0531 |
0.452 |
|
| 2013 |
Park J, Konana P, Gu B, Kumar A, Raghunathan R. Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards Information Systems Research. 24: 1050-1067. DOI: 10.1287/Isre.2013.0492 |
0.411 |
|
| 2011 |
Loewenstein J, Raghunathan R, Heath C. The repetition-break plot structure makes effective television advertisements Journal of Marketing. 75: 105-119. DOI: 10.1509/Jmkg.75.5.105 |
0.369 |
|
| 2010 |
Luchs MG, Naylor RW, Irwin JR, Raghunathan R. The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference Journal of Marketing. 74: 18-31. DOI: 10.1509/Jmkg.74.5.18 |
0.376 |
|
| 2008 |
Chitturi R, Raghunathan R, Mahajan V. Delight by Design: The Role of Hedonic Versus Utilitarian Benefits Journal of Marketing. 72: 48-63. DOI: 10.1509/Jmkg.72.3.48 |
0.355 |
|
| 2007 |
Chitturi R, Raghunathan R, Mahajan V. Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences Journal of Marketing Research. 44: 702-714. DOI: 10.1509/Jmkr.44.4.702 |
0.403 |
|
| 2006 |
Raghunathan R, Corfman K. Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences Journal of Marketing Research. 43: 386-394. DOI: 10.1509/Jmkr.43.3.386 |
0.632 |
|
| 2006 |
Raghunathan R, Naylor RW, Hoyer WD. The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products Journal of Marketing. 70: 170-184. DOI: 10.1509/Jmkg.70.4.170 |
0.387 |
|
| 2006 |
Naylor RW, Raghunathan R, Ramanathan S. Promotions spontaneously induce a positive evaluative response Journal of Consumer Psychology. 16: 295-305. DOI: 10.1207/S15327663Jcp1603_11 |
0.368 |
|
| 2006 |
Raghunathan R, Pham MT, Corfman KP. Informational properties of anxiety and sadness, and displaced coping Journal of Consumer Research. 32: 596-601. DOI: 10.1086/500491 |
0.633 |
|
| 2005 |
Balasubramanian S, Raghunathan R, Mahajan V. Consumers in a multichannel environment: Product utility, process utility, and channel choice Journal of Interactive Marketing. 19: 12-30. DOI: 10.1002/Dir.20032 |
0.306 |
|
| 2004 |
Raghunathan R, Corfman KP. Sadness as pleasure-seeking prime and anxiety as attentiveness prime: The "Different Affect-Different Effect" (DADE) model Motivation and Emotion. 28: 23-41. DOI: 10.1023/B:Moem.0000027276.32709.30 |
0.64 |
|
| 2002 |
Raghunathan R, Trope Y. Walking the tightrope between feeling good and being accurate: mood as a resource in processing persuasive messages. Journal of Personality and Social Psychology. 83: 510-25. PMID 12219851 DOI: 10.1037//0022-3514.83.3.510 |
0.474 |
|
| 2002 |
Rochlen AB, Blazina C, Raghunathan R. Gender Role Conflict, Attitudes Toward Career Counseling, Career Decision-Making, and Perceptions of Career Counseling Advertising Brochures Psychology of Men and Masculinity. 3: 127-137. DOI: 10.1037/1524-9220.3.2.127 |
0.336 |
|
| 2001 |
Raghunathan R, Irwin JR. Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgments of predicted happiness with a target product Journal of Consumer Research. 28: 355-368. DOI: 10.1086/323727 |
0.305 |
|
| 1999 |
Raghunathan R, Pham MT. All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making. Organizational Behavior and Human Decision Processes. 79: 56-77. PMID 10388609 DOI: 10.1006/Obhd.1999.2838 |
0.442 |
|
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