| Year |
Citation |
Score |
| 2020 |
Swaminathan V, Sorescu A, Steenkamp JEM, O’Guinn TCG, Schmitt B. Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries: Journal of Marketing. 84: 24-46. DOI: 10.1177/0022242919899905 |
0.316 |
|
| 2020 |
Dellaert BGC, Shu SB, Arentze TA, Baker T, Diehl K, Donkers B, Fast NJ, Häubl G, Johnson H, Karmarkar UR, Oppewal H, Schmitt BH, Schroeder J, Spiller SA, Steffel M. Consumer decisions with artificially intelligent voice assistants Marketing Letters. 1-13. DOI: 10.1007/S11002-020-09537-5 |
0.363 |
|
| 2019 |
Bellis Ed, Hildebrand C, Ito K, Herrmann A, Schmitt B. Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing: Journal of Marketing Research. 56: 1050-1065. DOI: 10.1177/0022243719867698 |
0.327 |
|
| 2015 |
Schmitt B, Brakus JJ, Zarantonello L. From experiential psychology to consumer experience Journal of Consumer Psychology. 25: 166-171. DOI: 10.1016/J.Jcps.2014.09.001 |
0.313 |
|
| 2015 |
Schmitt B. The “new wave” in studying Asian markets and consumers Marketing Letters. 26: 261-264. DOI: 10.1007/S11002-015-9364-Z |
0.378 |
|
| 2014 |
Zarantonello L, Schmitt BH, Jedidi K. How to advertise and build brand knowledge globally? Comparing television advertising appeals across developed and emerging economies Journal of Advertising Research. 54: 420-434. DOI: 10.2501/Jar-54-4-420-434 |
0.332 |
|
| 2014 |
Gupta S, Hanssens D, Hauser JR, Lehmann D, Schmitt B. Introduction to theory and practice in marketing conference special section of marketing science Marketing Science. 33: 1-5. DOI: 10.1287/Mksc.2013.0830 |
0.313 |
|
| 2014 |
Schmitt BH, Brakus JJ, Zarantonello L. The Current State and Future of Brand Experience Journal of Brand Management. 21: 727-733. DOI: 10.1057/Bm.2014.34 |
0.366 |
|
| 2014 |
Brakus JJ, Schmitt BH, Zhang S. Experiential product attributes and preferences for new products: The role of processing fluency Journal of Business Research. 67: 2291-2298. DOI: 10.1016/J.Jbusres.2014.06.017 |
0.391 |
|
| 2013 |
Zarantonello L, Schmitt BH. The impact of event marketing on brand equity:The mediating roles of brand experience and brand attitude International Journal of Advertising. 32: 255-280. DOI: 10.2501/Ija-32-2-255-280 |
0.331 |
|
| 2013 |
Schmitt B. The consumer psychology of customer-brand relationships: Extending the AA Relationship model Journal of Consumer Psychology. 23: 249-252. DOI: 10.1016/J.Jcps.2013.01.003 |
0.351 |
|
| 2013 |
Raffelt U, Schmitt B, Meyer A. Marketing function and form: How functionalist and experiential architectures affect corporate brand personality International Journal of Research in Marketing. 30: 201-210. DOI: 10.1016/J.Ijresmar.2013.02.002 |
0.32 |
|
| 2013 |
Zarantonello L, Jedidi K, Schmitt BH. Functional and experiential routes to persuasion: an analysis of advertising in emerging vs. developed markets International Journal of Research in Marketing. 30: 46-56. DOI: 10.1016/J.Ijresmar.2012.09.001 |
0.364 |
|
| 2012 |
Schmitt B, Zhang S. Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations Journal of Brand Management. 19: 655-665. DOI: 10.1057/Bm.2011.62 |
0.346 |
|
| 2012 |
Schmitt B. The consumer psychology of brands Journal of Consumer Psychology. 22: 7-17. DOI: 10.1016/J.Jcps.2011.09.005 |
0.381 |
|
| 2011 |
Kunz WH, Schmitt BH, Meyer A. How does perceived firm innovativeness affect the consumer Journal of Business Research. 64: 816-822. DOI: 10.1016/J.Jbusres.2010.10.005 |
0.376 |
|
| 2010 |
Zarantonello L, Schmitt BH. Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior Journal of Brand Management. 17: 532-540. DOI: 10.1057/Bm.2010.4 |
0.424 |
|
| 2009 |
Brakus JJ, Schmitt BH, Zarantonello L. Brand Experience: What is it? How is it Measured? Does it Affect Loyalty? Journal of Marketing. 73: 52-68. DOI: 10.1509/Jmkg.73.3.52 |
0.365 |
|
| 2009 |
Schmitt B. The concept of brand experience Journal of Brand Management. 16: 417-419. DOI: 10.1057/Bm.2009.5 |
0.305 |
|
| 2009 |
Esch F, Schmitt BH, Redler J, Langner T. The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility Psychology & Marketing. 26: 383-395. DOI: 10.1002/Mar.20278 |
0.394 |
|
| 2008 |
Sheinin DA, Dubé L, Schmitt BH. Derivative beliefs and evaluations Journal of Product & Brand Management. 17: 453-462. DOI: 10.1108/10610420810916353 |
0.327 |
|
| 2006 |
Esch F, Langner T, Schmitt BH, Geus P. Are brands forever? How brand knowledge and relationships affect current and future purchases Journal of Product & Brand Management. 15: 98-105. DOI: 10.1108/10610420610658938 |
0.363 |
|
| 2004 |
Zhang S, Schmitt BH. Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments Journal of Consumer Research. 31: 220-228. DOI: 10.1086/383437 |
0.343 |
|
| 2003 |
Henderson PW, Cote JA, Leong SM, Schmitt BH. Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength International Journal of Research in Marketing. 20: 297-313. DOI: 10.1016/J.Ijresmar.2003.03.001 |
0.317 |
|
| 2001 |
Zhang S, Schmitt BH. Creating Local Brands in Multilingual International Markets Journal of Marketing Research. 38: 313-325. DOI: 10.1509/Jmkr.38.3.313.18869 |
0.395 |
|
| 2001 |
Aaker J, Schmitt BH. Culture-Dependent Assimilation and Differentiation of the Self Preferences for Consumption Symbols in the United States and China Journal of Cross-Cultural Psychology. 32: 561-576. DOI: 10.1177/0022022101032005003 |
0.327 |
|
| 1999 |
Dubé L, Schmitt BH. The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category Psychology & Marketing. 16: 211-224. DOI: 10.1002/(Sici)1520-6793(199905)16:3<211::Aid-Mar2>3.0.Co;2-C |
0.375 |
|
| 1998 |
Schmitt BH, Zhang S. Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice Journal of Consumer Research. 25: 108-122. DOI: 10.1086/209530 |
0.359 |
|
| 1997 |
Han JK, Schmitt BH. Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers Journal of International Marketing. 5: 77-92. DOI: 10.1177/1069031X9700500106 |
0.33 |
|
| 1997 |
Schmitt B. ‘Superficial out of profundity’: The branding of customer experiences Journal of Brand Management. 5: 92-98. DOI: 10.1057/Bm.1997.35 |
0.39 |
|
| 1997 |
Mak BL, Schmitt BH, Lyytinen K. User participation in knowledge update of expert systems Information & Management. 32: 55-63. DOI: 10.1016/S0378-7206(96)00010-9 |
0.305 |
|
| 1997 |
Schmitt B. Who is the Chinese consumer? Segmentation in the People's Republic of China European Management Journal. 15: 191-194. DOI: 10.1016/S0263-2373(96)00089-8 |
0.334 |
|
| 1996 |
Pan Y, Schmitt B. Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English Journal of Consumer Psychology. 5: 263-277. DOI: 10.1207/S15327663Jcp0503_03 |
0.32 |
|
| 1995 |
Schmitt BH, Simonson A, Marcus J. Managing corporate image and identity Long Range Planning. 28: 82-92. DOI: 10.1016/0024-6301(95)00040-P |
0.317 |
|
| 1995 |
Schmitt BH. Language and visual imagery: Issues of corporate identity in East Asia Columbia Journal of World Business. 30: 28-36. DOI: 10.1016/0022-5428(95)90003-9 |
0.367 |
|
| 1995 |
Schmitt BH, Shultz CJ. Situational effects on brand preferences for image products Psychology & Marketing. 12: 433-446. DOI: 10.1002/Mar.4220120507 |
0.347 |
|
| 1994 |
Schmitt BH, Pan Y. Managing Corporate and Brand Identities in the Asia-Pacific Region California Management Review. 36: 32-48. DOI: 10.2307/41165765 |
0.385 |
|
| 1994 |
Schmitt BH, Dubé L. Foreign Branding and Its Effects on Product Perceptions and Attitudes Journal of Marketing Research. 31: 263-270. DOI: 10.1177/002224379403100209 |
0.363 |
|
| 1994 |
Schmitt BH, Pan Y, Tavassoli NT. Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English Journal of Consumer Research. 21: 419-431. DOI: 10.1086/209408 |
0.309 |
|
| 1994 |
Sheinin DA, Schmitt BH. Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth Journal of Business Research. 31: 1-10. DOI: 10.1016/0148-2963(94)90040-X |
0.377 |
|
| 1992 |
Schmitt BH. Consumer psychology in behavioural perspective International Journal of Research in Marketing. 9: 199-202. DOI: 10.1016/0167-8116(92)90039-N |
0.33 |
|
| 1992 |
Schmitt BH, Dubé L. Contextualized representations of brand extensions: Are feature lists or frames the basic components of consumer cognition? Marketing Letters. 3: 115-126. DOI: 10.1007/Bf00993991 |
0.354 |
|
| 1988 |
Schmitt BH. Social Comparison in Romantic Jealousy. Personality & Social Psychology Bulletin. 14: 374-387. PMID 30045473 DOI: 10.1177/0146167288142015 |
0.332 |
|
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