| Year |
Citation |
Score |
| 2012 |
Freimer M, Horsky D. Periodic Advertising Pulsing in a Competitive Market Marketing Science. 31: 637-648. DOI: 10.1287/Mksc.1120.0712 |
0.421 |
|
| 2012 |
Shin S, Misra S, Horsky D. Disentangling Preferences and Learning in Brand Choice Models Marketing Science. 31: 115-137. DOI: 10.1287/Mksc.1110.0680 |
0.557 |
|
| 2008 |
Freimer M, Horsky D. Try It, You Will Like It---Does Consumer Learning Lead to Competitive Price Promotions? Marketing Science. 27: 796-810. DOI: 10.1287/Mksc.1080.0368 |
0.532 |
|
| 2008 |
Draganska M, Misra S, Aguirregabiria V, Bajari P, Einav L, Ellickson P, Horsky D, Narayanan S, Orhun Y, Reiss P, Seim K, Singh V, Thomadsen R, Zhu T. Discrete choice models of firms' strategic decisions Marketing Letters. 19: 399-416. DOI: 10.1007/S11002-008-9060-3 |
0.457 |
|
| 2006 |
Horsky D, Nelson P. Testing the Statistical Significance of Linear Programming Estimators Management Science. 52: 128-135. DOI: 10.1287/Mnsc.1050.0444 |
0.323 |
|
| 2006 |
Horsky D, Misra S, Nelson P. Observed and Unobserved Preference Heterogeneity in Brand-Choice Models Marketing Science. 25: 322-335. DOI: 10.1287/Mksc.1050.0192 |
0.514 |
|
| 2005 |
Allenby G, Fennell G, Huber J, Eagle T, Gilbride T, Horsky D, Kim J, Lenk P, Johnson R, Ofek E, Orme B, Otter T, Walker J. Adjusting choice models to better predict market behavior Marketing Letters. 16: 197-208. DOI: 10.1007/S11002-005-5885-1 |
0.509 |
|
| 1996 |
Horsky D, Nelson P. Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking Marketing Science. 15: 301-320. DOI: 10.1287/Mksc.15.4.301 |
0.395 |
|
| 1994 |
Givon M, Horsky D. Intertemporal aggregation of heterogeneous consumers European Journal of Operational Research. 76: 273-282. DOI: 10.1016/0377-2217(94)90107-4 |
0.512 |
|
| 1992 |
Horsky D, Nelson P. New Brand Positioning and Pricing in an Oligopolistic Market Marketing Science. 11: 133-153. DOI: 10.1287/Mksc.11.2.133 |
0.539 |
|
| 1992 |
Benston GJ, Horsky D. The relationship between the demand and supply of home financing and neighborhood characteristics: An empirical study of mortgage redlining Journal of Financial Services Research. 5: 235-260. DOI: 10.1007/Bf00115320 |
0.391 |
|
| 1990 |
Horsky D. A Diffusion Model Incorporating Product Benefits, Price, Income and Information Marketing Science. 9: 342-365. DOI: 10.1287/Mksc.9.4.342 |
0.476 |
|
| 1990 |
Givon M, Horsky D. Untangling the Effects of Purchase Reinforcement and Advertising Carryover Marketing Science. 9: 171-187. DOI: 10.1287/Mksc.9.2.171 |
0.512 |
|
| 1988 |
Horsky D, Mate K. Dynamic Advertising Strategies of Competing Durable Good Producers Marketing Science. 7: 356-367. DOI: 10.1287/Mksc.7.4.356 |
0.461 |
|
| 1988 |
Gaver KM, Horsky D, Narasimhan C. Invariant Estimators for Market Share Systems and their Finite Sample Behavior Marketing Science. 7: 169-186. DOI: 10.1287/Mksc.7.2.169 |
0.363 |
|
| 1987 |
Horsky D, Swyngedouw P. Does it Pay to Change Your Company's Name? A Stock Market Perspective Marketing Science. 6: 320-335. DOI: 10.1287/Mksc.6.4.320 |
0.402 |
|
| 1985 |
Givon M, Horsky D. Homogeneity and heterogeneity in stochastic models of brand choice behavior International Journal of Research in Marketing. 2: 263-272. DOI: 10.1016/0167-8116(85)90038-2 |
0.444 |
|
| 1984 |
Horsky D, Rao MR. Estimation of Attribute Weights from Preference Comparisons Management Science. 30: 801-822. DOI: 10.1287/Mnsc.30.7.801 |
0.353 |
|
| 1984 |
Horsky D. Comments on "Conjoint Analysis of Price Premiums for Hotel Amenities." The Journal of Business. 57: 139-147. DOI: 10.1086/296243 |
0.482 |
|
| 1983 |
Gavish B, Horsky D, Srikanth K. An Approach to the Optimal Positioning of a New Product Management Science. 29: 1277-1297. DOI: 10.1287/Mnsc.29.11.1277 |
0.398 |
|
| 1983 |
Horsky D, Simon LS. Advertising and the Diffusion of New Products Marketing Science. 2: 1-17. DOI: 10.1287/Mksc.2.1.1 |
0.369 |
|
| 1980 |
Horsky D. Comments on "The Relationship between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations." The Journal of Business. 53: 75-78. DOI: 10.1086/296101 |
0.468 |
|
| 1980 |
Horsky D, Sen SK. Interfaces between Marketing and Economics: An Overview The Journal of Business. 53: 5-12. DOI: 10.1086/296092 |
0.412 |
|
| 1980 |
Gould JP, Horsky D, Madansky A, Sen SK. Interfaces Between Marketing and Economics: Prefatory Note The Journal of Business. 53. DOI: 10.1086/296091 |
0.414 |
|
| 1979 |
Givon M, Horsky D. Application of a Composite Stochastic Model of Brand Choice Journal of Marketing Research. 16: 258-267. DOI: 10.1177/002224377901600210 |
0.315 |
|
| 1978 |
Givon M, Horsky D. Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior Management Science. 24: 1404-1416. DOI: 10.1287/Mnsc.24.13.1404 |
0.547 |
|
| 1977 |
Horsky D. An Empirical Analysis of the Optimal Advertising Policy Management Science. 23: 1037-1049. DOI: 10.1287/Mnsc.23.10.1037 |
0.398 |
|
| 1977 |
Horsky D. Market Share Response to Advertising: An Example of Theory Testing: Journal of Marketing Research. 14: 10-21. DOI: 10.1177/002224377701400102 |
0.43 |
|
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