Samuel B Barnett - Publications
Affiliations: | Northwestern University, Evanston, IL |
Area:
cognitive neuroscience, electroencephalography (EEG), neural similarity, content engagement/memory, field experimentsYear | Citation | Score | |||
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2017 | Barnett SB, Cerf M. A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers Journal of Consumer Research. 44: 160-181. DOI: 10.1093/Jcr/Ucw083 | 0.442 | |||
2016 | Barnett SB, White HM, Cerf M. Keep It Simple Stimuli: Brain-Vetted Elements of Movie Trailers Predict Opening Weekend Ticket Sales Advances in Consumer Research. 44: 285-289. DOI: http://www.acrwebsite.org/volumes/v44/acr_vol44_1022593.pdf | 0.398 | |||
2015 | Barnett SB, Cerf M. Connecting on Movie Night? Neural Measures of Engagement Differ by Gender Advances in Consumer Research. 43: 314-318. DOI: http://www.acrwebsite.org/volumes/v43/acr_vol43_1020371.pdf | 0.391 | |||
2014 | Cerf M, Barnett SB. Epilepsy—Eavesdropping on the Conversations of Rebellious Neurons Journal of Neurology and Neurophysiology. 5: 237-245. DOI: 10.4172/2155-9562.1000237 | 0.353 | |||
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