Dwane H. Dean, Ph.D.
Affiliations: | 2000 | Louisiana State University, Baton Rouge, LA, United States |
Area:
Marketing Business AdministrationGoogle:
"Dwane Dean"Mean distance: 17811
Parents
Sign in to add mentor| Abhijit Biswas | grad student | 2000 | Louisiana State | |
| (Third -party organization endorsement of products: An advertising cue affecting consumer pre-purchase evaluation of goods and services.) | ||||
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Publications
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| Dean DH. (2004) Evaluating potential brand associations through conjoint analysis and market simulation Journal of Product & Brand Management. 13: 506-513 |
| Dean DH. (2004) Perceptions of the ethicality of consumer insurance claim fraud Journal of Business Ethics. 54: 67-79 |
| Netemeyer RG, Krishnan B, Pullig C, et al. (2004) Developing and validating measures of facets of customer-based brand equity Journal of Business Research. 57: 209-224 |
| Dean DH. (2003) CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation Journal of Advertising. 32: 91-102 |
| Biswas A, Pullig C, Yagci MI, et al. (2002) Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image Journal of Consumer Psychology. 12: 107-118 |
| Dean DH. (2002) Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations Journal of Advertising. 31: 77-87 |
| Dean DH, Biswas A. (2001) Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services Journal of Advertising. 30: 41-57 |
| Dean DH. (1999) Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes Journal of Advertising. 28: 1-12 |