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Dwane H. Dean, Ph.D. - Publications

Affiliations: 
2000 Louisiana State University, Baton Rouge, LA, United States 
Area:
Marketing Business Administration
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8 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2004 Dean DH. Evaluating potential brand associations through conjoint analysis and market simulation Journal of Product & Brand Management. 13: 506-513. DOI: 10.1108/10610420410568444  0.49
2004 Dean DH. Perceptions of the ethicality of consumer insurance claim fraud Journal of Business Ethics. 54: 67-79. DOI: 10.1023/B:Busi.0000043493.79787.E6  0.331
2004 Netemeyer RG, Krishnan B, Pullig C, Wang G, Yagci M, Dean D, Ricks J, Wirth F. Developing and validating measures of facets of customer-based brand equity Journal of Business Research. 57: 209-224. DOI: 10.1016/S0148-2963(01)00303-4  0.545
2003 Dean DH. CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation Journal of Advertising. 32: 91-102. DOI: 10.1080/00913367.2003.10639149  0.498
2002 Biswas A, Pullig C, Yagci MI, Dean DH. Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image Journal of Consumer Psychology. 12: 107-118. DOI: 10.1207/S15327663Jcp1202_04  0.497
2002 Dean DH. Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations Journal of Advertising. 31: 77-87. DOI: 10.1080/00913367.2002.10673687  0.313
2001 Dean DH, Biswas A. Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services Journal of Advertising. 30: 41-57. DOI: 10.1080/00913367.2001.10673650  0.612
1999 Dean DH. Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes Journal of Advertising. 28: 1-12. DOI: 10.1080/00913367.1999.10673585  0.397
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