☰

Caglar Irmak, Ph.D.

Affiliations: 
2007 Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration
Google:
"Caglar Irmak"
Mean distance: (not calculated yet)
 
Tree Publications Grants Similar researchers PubMed Report error

Parents

Sign in to add mentor
Sankar Sen grad student 2007 CUNY
 (The placebo effect in marketing: Motivational underpinnings.)

Children

Sign in to add trainee

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Tsiros M, Irmak C. (2020) Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns: Journal of Marketing Research. 57: 755-770
Vanbergen N, Irmak C, Sevilla J. (2020) Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy Journal of Consumer Research. 47: 192-214
Irmak C, Kramer T, Sen S. (2017) Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices Journal of Consumer Psychology. 27: 264-269
Goodman JK, Irmak C. (2013) Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products Journal of Marketing Research. 50: 44-54
Chatterjee P, Irmak C, Rose RL. (2013) The Endowment Effect as Self-Enhancement in Response to Threat Journal of Consumer Research. 40: 460-476
Irmak C, Wakslak CJ, Trope Y. (2013) Selling the forest, buying the trees: The effect of construal level on seller-buyer price discrepancy Journal of Consumer Research. 40: 284-297
Irmak C, Sen S, Bhattacharya CB. (2013) Consumer reactions to business-nonprofit alliances: Who benefits and when? Marketing Letters. 26: 29-42
Robinson SR, Irmak C, Jayachandran S. (2012) Choice of cause in cause-related marketing Journal of Marketing. 76: 126-139
Kramer T, Irmak C, Block LG, et al. (2012) The effect of a no-pain, no-gain lay theory on product efficacy perceptions Marketing Letters. 23: 517-529
Irmak C, Vallen B, Robinson SR. (2011) The impact of product name on dieters' and nondieters' food evaluations and consumption Journal of Consumer Research. 38: 390-405
See more...