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Caglar Irmak, Ph.D. - Publications

Affiliations: 
2007 Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration
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14 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Tsiros M, Irmak C. Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns: Journal of Marketing Research. 57: 755-770. DOI: 10.1177/0022243720916463  0.416
2020 Vanbergen N, Irmak C, Sevilla J. Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy Journal of Consumer Research. 47: 192-214. DOI: 10.1093/Jcr/Ucaa006  0.335
2017 Irmak C, Kramer T, Sen S. Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices Journal of Consumer Psychology. 27: 264-269. DOI: 10.1016/J.Jcps.2016.06.002  0.518
2013 Goodman JK, Irmak C. Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products Journal of Marketing Research. 50: 44-54. DOI: 10.1509/Jmr.10.0396  0.412
2013 Chatterjee P, Irmak C, Rose RL. The Endowment Effect as Self-Enhancement in Response to Threat Journal of Consumer Research. 40: 460-476. DOI: 10.1086/671344  0.319
2013 Irmak C, Wakslak CJ, Trope Y. Selling the forest, buying the trees: The effect of construal level on seller-buyer price discrepancy Journal of Consumer Research. 40: 284-297. DOI: 10.1086/670020  0.375
2013 Irmak C, Sen S, Bhattacharya CB. Consumer reactions to business-nonprofit alliances: Who benefits and when? Marketing Letters. 26: 29-42. DOI: 10.1007/S11002-013-9265-Y  0.535
2012 Robinson SR, Irmak C, Jayachandran S. Choice of cause in cause-related marketing Journal of Marketing. 76: 126-139. DOI: 10.1509/Jm.09.0589  0.463
2012 Kramer T, Irmak C, Block LG, Ilyuk V. The effect of a no-pain, no-gain lay theory on product efficacy perceptions Marketing Letters. 23: 517-529. DOI: 10.1007/S11002-012-9165-6  0.356
2011 Irmak C, Vallen B, Robinson SR. The impact of product name on dieters' and nondieters' food evaluations and consumption Journal of Consumer Research. 38: 390-405. DOI: 10.1086/660044  0.316
2011 Irmak C, Naylor RW, Bearden WO. The out-of-region bias: Distance estimations based on geographic category membership Marketing Letters. 22: 181-196. DOI: 10.1007/S11002-010-9120-3  0.309
2010 Irmak C, Vallen B, Sen S. You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences Journal of Consumer Research. 37: 443-455. DOI: 10.1086/653139  0.535
2008 Schnaars S, Thomas G, Irmak C. Predicting the Emergence of Innovations from Technological Convergence: Lessons from the Twentieth Century Journal of Macromarketing. 28: 157-168. DOI: 10.1177/0276146708314588  0.322
2005 Irmak C, Block LG, Fitzsimons GJ. The placebo effect in marketing: Sometimes you just have to want it to work Journal of Marketing Research. 42: 406-409. DOI: 10.1509/Jmkr.2005.42.4.406  0.358
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