William Hedgcock
Affiliations: | Marketing | University of Iowa, Iowa City, IA |
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Publications
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| Halfmann K, Hedgcock W, Denburg NL. (2019) Neural correlates of cognitive reappraisal of positive and negative affect in older adults. Aging & Mental Health. 1-8 |
| Koestner BP, Hedgcock W, Halfmann K, et al. (2016) The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults. Frontiers in Aging Neuroscience. 8: 189 |
| Halfmann K, Hedgcock W, Kable J, et al. (2015) Individual differences in the neural signature of subjective value among older adults. Social Cognitive and Affective Neuroscience |
| Denburg NL, Hedgcock WM. (2015) Chapter 5 - Age-Associated Executive Dysfunction, the Prefrontal Cortex, and Complex Decision Making Aging and Decision Making: Empirical and Applied Perspectives. 79-101 |
| Halfmann K, Hedgcock W, Bechara A, et al. (2014) Functional neuroimaging of the Iowa Gambling Task in older adults. Neuropsychology. 28: 870-80 |
| Halfmann K, Hedgcock W, Denburg NL. (2013) Age-Related Differences in Discounting Future Gains and Losses. Journal of Neuroscience, Psychology, and Economics. 6: 42-54 |
| Malkoc SA, Hedgcock W, Hoeffler S. (2013) Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives Journal of Consumer Psychology. 23: 317-329 |
| Hedgcock WM, Crowe DA, Leuthold AC, et al. (2010) A magnetoencephalography study of choice bias. Experimental Brain Research. 202: 121-7 |
| Hedgcock W, Rao AR, Chen HA. (2009) Could ralph nader's entrance and exit have helped al gore? The impact of decoy dynamics on consumer choice Journal of Marketing Research. 46: 330-343 |
| Hedgcock W, Rao AR. (2009) Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study Journal of Marketing Research. 46: 1-13 |