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Rashmi Adaval

Affiliations: 
University of Illinois, Urbana-Champaign, Urbana-Champaign, IL 
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Parents

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Kent B. Monroe grad student 1996 UIUC

Children

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Yuwei Jiang grad student 2004-2009 (PsychTree)

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Publications

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Wong VC, Wyer RS, Wyer NA, et al. (2021) Dimensions of holistic thinking: Implications for nonsocial information processing across cultures. Journal of Experimental Psychology. General
Kwon M, Adaval R. (2018) Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice Journal of Consumer Research. 44: 1358-1378
Chen F, Sengupta J, Adaval R. (2018) Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality Journal of the Association For Consumer Research. 3: 503-513
Saluja G, Adaval R, Wyer RS. (2017) Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed Organizational Behavior and Human Decision Processes. 143: 23-38
Kwon M, Saluja G, Adaval R. (2015) Who said what: The effects of cultural mindsets on perceptions of endorser-message relatedness Journal of Consumer Psychology. 25: 389-403
Jiang Y, Adaval R, Steinhart Y, et al. (2014) Imagining yourself in the scene: The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior Journal of Consumer Research. 41: 418-435
Adaval R. (2013) Autumn 2012: Numerosity and consumer behavior Journal of Consumer Research. 39: xi-xiv
Adaval R, Wyer RS. (2011) Conscious and nonconscious comparisons with price anchors: Effects on willingness to pay for related and unrelated products Journal of Marketing Research. 48: 355-365
Shen H, Jiang Y, Adaval R. (2010) Contrast and assimilation effects of processing fluency Journal of Consumer Research. 36: 876-889
Jiang Y, Cho A, Adaval R. (2009) The unique consequences of feeling lucky: Implications for consumer behavior Journal of Consumer Psychology. 19: 171-184
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