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Faye W. Gilbert

Affiliations: 
The University of Mississippi, USA 
Area:
Marketing Business Administration, Developmental Psychology
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"Faye Gilbert"
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Erin B. Dickerson grad student 2000 The University of Mississippi
Beverly T. Venable grad student 2001 The University of Mississippi

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Publications

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McIntyre FS, Gilbert FW, Young JA. (2007) US-based franchise systems: A comparison of domestic versus international operations Journal of Marketing Channels. 13: 5-21
Swaidan Z, Vitell SJ, Rose GM, et al. (2006) Consumer ethics: The role of acculturation in U.S. immigrant populations Journal of Business Ethics. 64: 1-16
Venable BT, Rose GM, Bush VD, et al. (2005) The role of brand personality in charitable giving: An assessment and validation Journal of the Academy of Marketing Science. 33: 295-312
Bush VD, Gilbert FW. (2002) The Web as a Medium: An Exploratory Comparison of Internet Users versus Newspaper Readers The Journal of Marketing Theory and Practice. 10: 1-10
Bush VD, Rose GM, Gilbert F, et al. (2001) Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence: Journal of the Academy of Marketing Science. 29: 391-404
McIntyre FS, Thomas JL, Gilbert FW. (1999) Consumer Segments and Perceptions of Retail Ethics The Journal of Marketing Theory and Practice. 7: 43-53
Nwachukwu SLS, Vitell SJ, Gilbert FW, et al. (1997) Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies Journal of Business Research. 39: 107-118
Gilbert FW, Prenshaw PJ, Ivy TT. (1996) A preliminary assessment of the effectiveness of creativity training in marketing Journal of Marketing Education. 18: 46-56
Young JA, Gilbert FW, McIntyre FS. (1996) An investigation of relationalism across a range of marketing relationships and alliances Journal of Business Research. 35: 139-151
Gilbert FW, Warren WE. (1995) Psychographic constructs and demographic segments Psychology &Amp; Marketing. 12: 223-237
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