Deborah B. McCabe, Ph.D.
Affiliations: | 2001 | Arizona State University, Tempe, AZ, United States |
Area:
Business Education, Behavioral Psychology, Experimental PsychologyGoogle:
"Deborah McCabe"Mean distance: 42746.4
Parents
Sign in to add mentor| Stephen M. Nowlis | grad student | 2001 | Arizona State | |
| (Online and offline decisions: The effect of product category and order of information.) | ||||
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Publications
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| Pringle L, Michelson MR, Merolla JL, et al. (2018) Calling All Neighbors: Mobilizing Turnout for a Local Housing Referendum Journal of Political Marketing. 17: 418-441 |
| Eggers F, McCabe DB. (2016) Trial-and-error marketing: the role of the customer in tech start-ups International Journal of Technology Marketing. 11: 149 |
| McCabe DB, Rosenbaum MS, Yurchisin J. (2007) Perceived service quality and shopping motivations: A dynamic relationship Services Marketing Quarterly. 29: 1-21 |
| Nowlis SM, Mandel N, McCabe DB. (2004) The effect of a delay between choice and consumption on consumption enjoyment Journal of Consumer Research. 31: 502-510 |
| McCabe DB, Nowlis SM. (2003) The Effect of Examining Actual Products or Product Descriptions on Consumer Preference Journal of Consumer Psychology. 13: 431-439 |