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Tulay Girard, Ph.D.

Affiliations: 
2005 Florida Atlantic University, Boca Raton, FL, United States 
Area:
Marketing Business Administration
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"Tulay Girard"
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Pradeep Korgaonkar grad student 2005 Florida Atlantic University
 (Validating the search, experience, and credence product classification framework in a model of patronage intentions.)

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Publications

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Girard T, Meral Anitsal M, Anitsal I. (2013) The role of logos in building brand awareness and performance: Implications for entrepreneurs Entrepreneurial Executive. 18: 7-16
Girard T, Dion P. (2010) Validating the search, experience, and credence product classification framework Journal of Business Research. 63: 1079-1087
Korgaonkar P, Silverblatt R, Girard T. (2006) Online retailing, product classifications, and consumer preferences Internet Research. 16: 267-288
Girard T, Korgaonkar P, Silverblatt R. (2003) Relationship of type of product, shopping orientations, and demographics with preference for shopping on the internet Journal of Business and Psychology. 18: 101-120
Girard T, Silverblatt R, Korgaonkar P. (2002) Influence of product class on preference for shopping on the internet Journal of Computer-Mediated Communication. 8
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