Yong J. Ko, Ph.D.
Affiliations: | 2000 | Ohio State University, Columbus, Columbus, OH |
Area:
Physical Education, Management Business Administration, Marketing Business AdministrationGoogle:
"Yong Ko"Mean distance: 15266.6
Parents
Sign in to add mentor| Donna Pastore | grad student | 2000 | Ohio State | |
| (A multidimensional and hierarchical model of service quality in the participant sport industry.) | ||||
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Publications
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| Ko YJ, Kim YK, Kim T, et al. (2020) The impact of perceived trustworthiness on trust and commitment: a case of boosters in a university athletic programme Sport in Society. 23: 180-203 |
| Sato S, Ko YJ, Chang Y, et al. (2019) How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge: Communication and Sport. 7: 385-409 |
| Chang Y, Ko YJ, Jang W(. (2019) Personality determinants of consumption of premium seats in sports stadiums International Journal of Contemporary Hospitality Management. 31: 3395-3414 |
| Jang W(, Lee JS, Kwak DH, et al. (2019) Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors Telematics and Informatics. 45: 101298 |
| Chang Y, Ko YJ, Carlson BD. (2018) Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements Journal of Sport Management. 32: 497-510 |
| Chang Y, Ko YJ. (2018) The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness European Journal of Marketing. 52: 1257-1279 |
| Alonso-Dos-Santos M, Guardia FR, Campos CP, et al. (2018) Engagement in sports virtual brand communities Journal of Business Research. 89: 273-279 |
| Tasci ADA, Ko YJ. (2017) Travel needs revisited Journal of Vacation Marketing. 23: 1356766715617499 |
| Jang W, Ko YJ, Wann DL, et al. (2017) Does Spectatorship Increase Happiness? The Energy Perspective Journal of Sport Management. 31: 333-344 |
| Ko YJ, Chang Y, Jang W, et al. (2017) A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective Journal of Sport Management. 31: 213-228 |