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Yong J. Ko, Ph.D. - Publications

Affiliations: 
2000 Ohio State University, Columbus, Columbus, OH 
Area:
Physical Education, Management Business Administration, Marketing Business Administration
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65 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Ko YJ, Kim YK, Kim T, Arai A, Rhee YC, Park C. The impact of perceived trustworthiness on trust and commitment: a case of boosters in a university athletic programme Sport in Society. 23: 180-203. DOI: 10.1080/17430437.2019.1680640  0.364
2019 Sato S, Ko YJ, Chang Y, Kay M. How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge: Communication and Sport. 7: 385-409. DOI: 10.1177/2167479518783461  0.33
2019 Chang Y, Ko YJ, Jang W(. Personality determinants of consumption of premium seats in sports stadiums International Journal of Contemporary Hospitality Management. 31: 3395-3414. DOI: 10.1108/Ijchm-09-2018-0759  0.367
2019 Jang W(, Lee JS, Kwak DH, Ko YJ. Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors Telematics and Informatics. 45: 101298. DOI: 10.1016/J.Tele.2019.101298  0.328
2018 Chang Y, Ko YJ, Carlson BD. Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements Journal of Sport Management. 32: 497-510. DOI: 10.1123/Jsm.2017-0271  0.31
2018 Chang Y, Ko YJ. The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness European Journal of Marketing. 52: 1257-1279. DOI: 10.1108/Ejm-05-2016-0261  0.342
2018 Alonso-Dos-Santos M, Guardia FR, Campos CP, Calabuig-Moreno F, Ko YJ. Engagement in sports virtual brand communities Journal of Business Research. 89: 273-279. DOI: 10.1016/J.Jbusres.2017.12.053  0.389
2017 Tasci ADA, Ko YJ. Travel needs revisited Journal of Vacation Marketing. 23: 1356766715617499. DOI: 10.1177/1356766715617499  0.34
2017 Jang W, Ko YJ, Wann DL, Kim D. Does Spectatorship Increase Happiness? The Energy Perspective Journal of Sport Management. 31: 333-344. DOI: 10.1123/Jsm.2016-0113  0.339
2017 Ko YJ, Chang Y, Jang W, Sagas M, Spengler JO. A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective Journal of Sport Management. 31: 213-228. DOI: 10.1123/Jsm.2015-0142  0.376
2017 Jang EW, Ko YJ, Wann D, Chang Y. The relative effects of game outcome and process on fans’ media consumption experiences European Sport Management Quarterly. 17: 635-658. DOI: 10.1080/16184742.2017.1334683  0.318
2017 Jang W(, Wann DL, Ko YJ. Influence of team identification, game outcome, and game process on sport consumers’ happiness Sport Management Review. 21: 63-71. DOI: 10.1016/J.Smr.2017.03.002  0.303
2017 Ko YJ, Chang Y, Park C, Herbst F. Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship Journal of Consumer Behaviour. 16: 176-186. DOI: 10.1002/Cb.1622  0.398
2016 Ko YJ, Choi K, Lee S, Cho JM, Choi HJ, Hong SW, Choi JW, Mizuseki H, Lee WS. Chromate adsorption mechanism on nanodiamond-derived onion-like carbon. Journal of Hazardous Materials. 320: 368-375. PMID 27573870 DOI: 10.1016/j.jhazmat.2016.08.041  0.343
2016 Park C, Ko YJ, Kim HY, Sagas M, Eddosary M. Donor motivation in college sport: Does contribution level matter? Social Behavior and Personality. 44: 1015-1032. DOI: 10.2224/Sbp.2016.44.6.1015  0.336
2016 Asada A, Ko YJ. Determinants of word-of-mouth influence in sport viewership Journal of Sport Management. 30: 192-206. DOI: 10.1123/Jsm.2015-0332  0.372
2016 Sato S, Ko YJ, Kaplanidou KK, Connaughton DP. Consumers’ Comparative Evaluative Judgment of Athlete Endorsers Journal of Sport Management. 30: 553-565. DOI: 10.1123/Jsm.2015-0296  0.336
2016 Chang Y, Ko YJ, Leite WL. The effect of perceived brand leadership on luxury service WOM Journal of Services Marketing. 30: 659-671. DOI: 10.1108/Jsm-01-2015-0005  0.421
2016 Chang MJ, Ko YJ, Connaughton DP, Kang JH. The effects of perceived CSR, pride, team identification, and regional attachment: the moderating effect of gender Journal of Sport and Tourism. 1-15. DOI: 10.1080/14775085.2016.1193822  0.365
2016 Chang Y, Ko YJ. Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness Psychology and Marketing. 33: 678-691. DOI: 10.1002/Mar.20909  0.356
2015 Eddosary M, Ko YJ, Sagas M, Kim HY. CONSUMERS' INTENTION TO ATTEND SOCCER EVENTS: APPLICATION AND EXTENSION OF THE THEORY OF PLANNED BEHAVIOR (.). Psychological Reports. 117: 89-102. PMID 26241095 DOI: 10.2466/01.05.Pr0.117C13Z7  0.355
2015 Jang W(, Ko YJ, Kim HY, Jeong SH. The Effect of World Ranking on the Selection of Athlete Endorsers: The Case of the PGA International Journal of Sport Communication. 8: 411-430. DOI: 10.1123/Ijsc.2015-0043  0.308
2015 Jang W(, Ko YJ, Chan-Olmsted SM. Spectator-based sports team reputation: scale development and validation International Journal of Sports Marketing & Sponsorship. 16: 52-72. DOI: 10.1108/Ijsms-16-03-2015-B005  0.318
2015 Kudo M, Ko YJ, Walker M, Connaughton DP. The influence of title sponsorships in sports events on stock price returns International Journal of Sports Marketing & Sponsorship. 16: 37-56. DOI: 10.1108/Ijsms-16-02-2015-B004  0.315
2015 Sato S, Ko YJ, Park C, Tao W. Athlete reputational crisis and consumer evaluation European Sport Management Quarterly. 15: 434-453. DOI: 10.1080/16184742.2015.1065895  0.368
2015 Tasci ADA, Ko YJ. A Fun-Scale for Understanding the Hedonic Value of a Product: The Destination Context Journal of Travel and Tourism Marketing. DOI: 10.1080/10548408.2015.1038421  0.324
2014 Ko YJ, Chang Y, Rhee YC, Valacich JS, Hur Y, Park C. Value-based stakeholder loyalty toward sport technology A case of the electronic body protector and scoring system in Taekwondo events Ricyde: Revista Internacional De Ciencias Del Deporte. 10: 46-62. DOI: 10.5232/Ricyde2014.03504  0.364
2014 Jang W, Ko YJ, Stepchenkova S. The Effects of Message Appeal on Consumer Attitude Toward Sporting Events International Journal of Sport Communication. 7: 337-356. DOI: 10.1123/Ijsc.2014-0003  0.34
2014 Chang Y, Ko YJ, Tasci ADA, Arai A, Kim T. Strategic Match of Athlete Endorsement in Global Markets: An Associative Learning Perspective International Journal of Sports Marketing & Sponsorship. 15: 40-58. DOI: 10.1108/Ijsms-15-04-2014-B005  0.304
2014 Theodorakis ND, Howat G, Ko YJ, Avourdiadou S. A comparison of service evaluation models in the context of sport and fitness centres in Greece Managing Leisure. 19: 18-35. DOI: 10.1080/13606719.2013.849505  0.387
2014 Ko YJ, Kim YK. Determinants of Consumers' Attitudes Toward a Sport Sponsorship: A Tale from College Athletics Journal of Nonprofit and Public Sector Marketing. 26: 185-207. DOI: 10.1080/10495142.2014.899811  0.394
2014 Chang Y, Ko YJ. The brand leadership: Scale development and validation Journal of Brand Management. 21: 63-80. DOI: 10.1057/Bm.2013.23  0.374
2014 Arai A, Ko YJ, Ross S. Branding athletes: Exploration and conceptualization of athlete brand image Sport Management Review. 17: 97-106. DOI: 10.1016/J.Smr.2013.04.003  0.331
2013 Kim Y, Yim K, Ko YJ. Consumer patriotism and response to patriotic advertising: comparison of international vs. national sport events International Journal of Sports Marketing & Sponsorship. 14: 229-251. DOI: 10.1108/Ijsms-14-03-2013-B006  0.383
2013 Kim TH, Ko YJ, Park CM. The influence of event quality on revisit intention: Gender difference and segmentation strategy Managing Service Quality. 23: 205-224. DOI: 10.1108/09604521311312237  0.353
2013 Arai A, Ko YJ, Kaplanidou K. Athlete brand image: Scale development and model test European Sport Management Quarterly. 13: 383-403. DOI: 10.1080/16184742.2013.811609  0.379
2013 Wu HC, Ko YJ. Assessment of Service Quality in the Hotel Industry Journal of Quality Assurance in Hospitality and Tourism. 14: 218-244. DOI: 10.1080/1528008X.2013.802557  0.357
2013 Moon KS, Ko YJ, Connaughton DP, Lee JH. A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention Journal of Sport and Tourism. 18: 49-66. DOI: 10.1080/14775085.2013.799960  0.363
2012 Hur Y, Ko YJ, Claussen CL. Determinants of using sports web portals: An empirical examination of the Sport Website Acceptance Model International Journal of Sports Marketing and Sponsorship. 13: 169-188. DOI: 10.1108/Ijsms-13-03-2012-B003  0.32
2012 Moon KS, Ko YJ, Connaughton DP, Lee JH. Athletes' trust, mental skills, and satisfaction in a gambling-legal cycle racing business in South Korea European Sport Management Quarterly. 12: 291-308. DOI: 10.1080/16184742.2012.680898  0.301
2012 Moon KS, Ko YJ, Connaughton DP, Lee JH. The relationships between trust, mental skills, and satisfaction among athletes: A study of a gambling-legal bicycle racing business in South Korea Managing Leisure. 17: 124-138. DOI: 10.1080/13606719.2012.674390  0.374
2012 Kil N, Holland SM, Stein TV, Ko YJ. Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions Journal of Sustainable Tourism. 20: 603-626. DOI: 10.1080/09669582.2011.610508  0.365
2011 Ko YJ, Cattani K, Chang Y, Hur Y. Do spectators and competitors accept the use of scoring technology in Taekwondo competitions? International Journal of Sport Management and Marketing. 9: 238-253. DOI: 10.1504/Ijsmm.2011.041574  0.346
2011 Kim YK, Trail GT, Ko YJ. The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework Journal of Sport Management. 25: 576-592. DOI: 10.1123/Jsm.25.6.576  0.388
2011 Hur Y, Ko YJ, Valacich J. A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty. Journal of Sport Management. 25: 458-473. DOI: 10.1123/Jsm.25.5.458  0.368
2011 Hur Y, Ko YJ, Claussen CL. Acceptance of sports websites: a conceptual model International Journal of Sports Marketing & Sponsorship. 12: 13-27. DOI: 10.1108/Ijsms-12-03-2011-B003  0.36
2011 Cianfrone BA, Zhang JJ, Ko YJ. Dimensions of motivation associated with playing sport video games Sport, Business and Management: An International Journal. 1: 172-189. DOI: 10.1108/20426781111146763  0.348
2011 Ko YJ, Zhang J, Cattani K, Pastore D. Assessment of event quality in major spectator sports Managing Service Quality. 21: 304-322. DOI: 10.1108/09604521111127983  0.589
2011 Moon KS, Kim M, Ko YJ, Connaughton DP, Lee JH. The influence of consumer's event quality perception on destination image Managing Service Quality. 21: 287-303. DOI: 10.1108/09604521111127974  0.4
2011 Kim YK, Ko YJ, James J. The impact of relationship quality on attitude toward a sponsor Journal of Business and Industrial Marketing. 26: 566-576. DOI: 10.1108/08858621111179840  0.402
2011 Kim M, Gibson H, Ko YJ. Understanding donors to university performing arts programs: Who are they and why do they contribute? Managing Leisure. 16: 17-35. DOI: 10.1080/13606719.2011.532597  0.316
2011 Lee JH, Kim HD, Ko YJ, Sagas M. The influence of service quality on satisfaction and intention: A gender segmentation strategy Sport Management Review. 14: 54-63. DOI: 10.1016/J.Smr.2010.02.002  0.37
2010 Ko YJ, Kim MK, Kim YK, Lee JH, Cattani K. Consumer satisfaction and event quality perception: A case of US Open Taekwondo Championship Event Management. 14: 205-214. DOI: 10.3727/152599510X12825895093597  0.362
2010 Martínez JA, Ko YJ, Martínez L. An Application of Fuzzy Logic to Service Quality Research: A Case of Fitness Service Journal of Sport Management. 24: 502-523. DOI: 10.1123/Jsm.24.5.502  0.324
2010 Ko Y, Kim Y. Martial arts participation: consumer motivation International Journal of Sports Marketing and Sponsorship. 11: 2-20. DOI: 10.1108/Ijsms-11-02-2010-B002  0.377
2010 Ko YJ, Kim YK, Kim MK, Lee JH. The role of involvement and identification on event quality perceptions and satisfaction Qualitative Research in Organizations and Management. 22: 25-39. DOI: 10.1108/13555851011013137  0.419
2010 Huang C, Pennington‐Gray L, Ko YJ, Thapa B. Engaging timeshare owners in tourism destination management: tourism planning and tourism marketing implications. Journal of Travel & Tourism Marketing. 27: 14-30. DOI: 10.1080/10548400903534766  0.351
2009 Kim MK, Zhang JJ, Ko YJ. Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale Sport Management Review. 12: 149-166. DOI: 10.1016/J.Smr.2009.01.003  0.307
2009 Nicholas LN, Thapa B, Ko YJ. RESIDENTS' PERSPECTIVES OF A WORLD HERITAGE SITE. The Pitons Management Area, St. Lucia Annals of Tourism Research. 36: 390-412. DOI: 10.1016/J.Annals.2009.03.005  0.324
2008 Ko YJ, Park H, Claussen CL. Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008 International Journal of Sports Marketing & Sponsorship. 9: 38-51. DOI: 10.1108/Ijsms-09-02-2008-B006  0.355
2008 Ko YJ, Kim K, Claussen CL, Kim TH. The Effects of Sport Involvement, Sponsor Awareness and Corporate Image on Intention to Purchase Sponsors' Products International Journal of Sports Marketing & Sponsorship. 9: 79-94. DOI: 10.1108/Ijsms-09-02-2008-B004  0.347
2008 Ko YJ, Durrant SM, Mangiantini J. Assessment of Services Provided to NCAA Division I Athletes: Development of a Model and Instrument Sport Management Review. 11: 193-214. DOI: 10.1016/S1441-3523(08)70109-8  0.33
2007 Ko YJ, Pastore DL. An Instrument to Assess Customer Perceptions of Service Quality and Satisfaction in Campus Recreation Programs Recreational Sports Journal. 31: 34-42. DOI: 10.1123/Rsj.31.1.34  0.535
2007 Hur Y, Ko YJ, Valacich J. Motivation and Concerns for Online Sport Consumption Journal of Sport Management. 21: 521-539. DOI: 10.1123/Jsm.21.4.521  0.399
2007 Seo WJ, Green BC, Ko YJ, Lee S, Schenewark J. The Effect of Web Cohesion, Web Commitment, and Attitude toward the Website on Intentions to Use NFL Teams' Websites Sport Management Review. 10: 231-252. DOI: 10.1016/S1441-3523(07)70013-X  0.369
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