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Se-Bum Park, Ph.D.

Affiliations: 
2004 Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Cognitive Psychology
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"Se-Bum Park"
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Alice M. Tybout grad student 2004 Northwestern
 (Essays on retrieval ease- versus content-based judgments.)

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Tybout AM, Sternthal B, Malaviya P, et al. (2005) Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Journal of Consumer Research. 32: 76-85
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