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Se-Bum Park, Ph.D. - Publications

Affiliations: 
2004 Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Cognitive Psychology
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Year Citation  Score
2005 Tybout AM, Sternthal B, Malaviya P, Bakamitsos GA, Park S. Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Journal of Consumer Research. 32: 76-85. DOI: 10.1086/426617  0.552
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