Brian Sternthal
Affiliations: | Northwestern University, Evanston, IL |
Area:
Marketing Business Administration, Cognitive PsychologyGoogle:
"Brian Sternthal"Mean distance: 26716.5
Children
Sign in to add trainee| Georgios A. Bakamitsos | grad student | 2000 | Northwestern |
| Myung W. Nam | grad student | 2004 | Northwestern |
| Lora M. Harding | grad student | 2011 | Northwestern |
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Publications
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| Hong J, Sternthal B. (2010) The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments Journal of Marketing Research. 47: 301-311 |
| Lee AY, Keller PA, Sternthal B. (2010) Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness Journal of Consumer Research. 36: 735-747 |
| Malaviya P, Sternthal B. (2009) Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format Journal of Consumer Research. 36: 112-121 |
| Wan EW, Hong J, Sternthal B. (2009) The effect of regulatory orientation and decision strategy on brand judgments Journal of Consumer Research. 35: 1026-1038 |
| Sternthal B, Bonezzi A. (2009) Consumer decision making and aging: A commentary Journal of Consumer Psychology. 19: 23-27 |
| Nam M, Sternthal B. (2008) The effects of a different category context on target brand evaluations Journal of Consumer Research. 35: 668-679 |
| Tybout AM, Sternthal B, Malaviya P, et al. (2005) Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Journal of Consumer Research. 32: 76-85 |
| Grant SJ, Malaviya P, Sternthal B. (2004) The Influence of Negation on Product Evaluations Journal of Consumer Research. 31: 583-591 |
| Roehm ML, Sternthal B. (2001) The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies Journal of Consumer Research. 28: 257-272 |
| Lee AY, Sternthal B. (1999) The Effects of Positive Mood on Memory Journal of Consumer Research. 26: 115-127 |