Myung W. Nam, Ph.D.
Affiliations: | 2004 | Northwestern University, Evanston, IL |
Area:
Marketing Business AdministrationGoogle:
"Myung Nam"Mean distance: 35622
Parents
Sign in to add mentorBrian Sternthal | grad student | 2004 | Northwestern | |
(The effects of different category context on target brand evaluations.) |
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