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Joan Meyers-Levy

Affiliations: 
University of Minnesota, Twin Cities, Minneapolis, MN 
Area:
Marketing Business Administration, Cognitive Psychology
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"Joan Meyers-Levy"
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Kyeongheui Kim grad student 2004 UMN
Noelle M. Nelson grad student 2012 UMN

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Publications

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Mehta R, Zhu RJ, Meyers-Levy J. (2014) When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle Journal of Consumer Research. 41: 475-488
Meyers-Levy J, Zhu R, Jiang L. (2010) Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance Journal of Consumer Research. 37: 1-14
Meyers-Levy J, Zhu RJ. (2010) Gender differences in the meanings consumers infer from music and other aesthetic stimuli Journal of Consumer Psychology. 20: 495-507
Zhu RUI, Meyers-Levy J. (2009) The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations Journal of Marketing Research. 46: 37-45
Lau-Gesk L, Meyers-Levy J. (2009) Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes Journal of Consumer Research. 36: 585-599
Kim K, Meyers-Levy J. (2008) Context Effects in Diverse-Category Brand Environments : The Influence of Target Product Positioning and Consumers' Processing Mind-Set Journal of Consumer Research. 34: 882-896
Meyers-Levy J, Zhu R. (2007) The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use Journal of Consumer Research. 34: 174-186
Zhu R, Meyers-Levy J. (2007) Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects Journal of Consumer Research. 34: 89-96
Meyers-Levy J. (2006) Using the Horizontal/Vertical Distinction to Advance Insights Into Consumer Psychology Journal of Consumer Psychology. 16: 347-351
Zhu R(, Meyers-Levy J. (2005) Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions: Journal of Marketing Research. 42: 333-345
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