Joan Meyers-Levy - Publications

Affiliations: 
University of Minnesota, Twin Cities, Minneapolis, MN 
Area:
Marketing Business Administration, Cognitive Psychology

30 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2014 Mehta R, Zhu RJ, Meyers-Levy J. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle Journal of Consumer Research. 41: 475-488. DOI: 10.1086/676968  0.303
2010 Meyers-Levy J, Zhu R, Jiang L. Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance Journal of Consumer Research. 37: 1-14. DOI: 10.1086/649028  0.499
2010 Meyers-Levy J, Zhu RJ. Gender differences in the meanings consumers infer from music and other aesthetic stimuli Journal of Consumer Psychology. 20: 495-507. DOI: 10.1016/J.Jcps.2010.06.006  0.385
2009 Zhu RUI, Meyers-Levy J. The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations Journal of Marketing Research. 46: 37-45. DOI: 10.1509/Jmkr.46.1.37  0.428
2009 Lau-Gesk L, Meyers-Levy J. Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes Journal of Consumer Research. 36: 585-599. DOI: 10.1086/605297  0.343
2008 Kim K, Meyers-Levy J. Context Effects in Diverse-Category Brand Environments : The Influence of Target Product Positioning and Consumers' Processing Mind-Set Journal of Consumer Research. 34: 882-896. DOI: 10.1086/524309  0.547
2007 Meyers-Levy J, Zhu R. The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use Journal of Consumer Research. 34: 174-186. DOI: 10.1086/519146  0.49
2007 Zhu R, Meyers-Levy J. Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects Journal of Consumer Research. 34: 89-96. DOI: 10.1086/513049  0.391
2006 Meyers-Levy J. Using the Horizontal/Vertical Distinction to Advance Insights Into Consumer Psychology Journal of Consumer Psychology. 16: 347-351. DOI: 10.1207/S15327663Jcp1604_5  0.387
2005 Zhu R(, Meyers-Levy J. Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions: Journal of Marketing Research. 42: 333-345. DOI: 10.1509/Jmkr.2005.42.3.333  0.443
2005 Peracchio LA, Meyers-Levy J. Using Stylistic Properties of Ad Pictures to Communicate with Consumers Journal of Consumer Research. 32: 29-40. DOI: 10.1086/429599  0.399
2004 Meyers-Levy J, Maheswaran D. Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur Journal of Consumer Psychology. 14: 159-167. DOI: 10.1207/S15327663Jcp1401  0.43
2001 Hawkins SA, Hoch SJ, Meyers-Levy J. Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief Journal of Consumer Psychology. 11: 1-11. DOI: 10.1207/S15327663Jcp1101_1  0.328
2001 Hawkins SA, Hoch SJ, Meyers-Levy J. Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief Journal of Consumer Psychology. 11: 1-11. DOI: 10.1207/15327660152054003  0.328
1999 Meyers-Levy J, Malaviya P. Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories Journal of Marketing. 63: 45-60. DOI: 10.2307/1252100  0.309
1999 Malaviya P, Meyers-Levy J, Sternthal B. Ad repetition in a cluttered environment: The influence of type of processing Psychology & Marketing. 16: 99-118. DOI: 10.1002/(Sici)1520-6793(199903)16:2<99::Aid-Mar3>3.0.Co;2-5  0.356
1997 Peracchio LA, Meyers-Levy J. Evaluating persuasion-enhancing techniques from a resource-matching perspective Journal of Consumer Research. 24: 178-191. DOI: 10.1086/209503  0.329
1997 Meyers-Levy J, Tybout AM. Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources Journal of Consumer Research. 24: 1-14. DOI: 10.1086/209490  0.438
1996 Meyers-Levy J, Peracchio LA. Moderators of the Impact of Self-Reference on Persuasion Journal of Consumer Research. 22: 408-423. DOI: 10.1086/209458  0.339
1995 Meyers-Levy J, Peracchio LA. Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes Journal of Consumer Research. 22: 121-138. DOI: 10.1086/209440  0.317
1994 Peracchio LA, Meyers-Levy J. How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations Journal of Consumer Research. 21: 190-204. DOI: 10.1086/209392  0.393
1994 Meyers-Levy J, Louie TA, Curren MT. How Does the Congruity of Brand Names Affect Evaluations of Brand Name Extensions Journal of Applied Psychology. 79: 46-53. DOI: 10.1037/0021-9010.79.1.46  0.443
1993 Meyers-Levy J, Sternthal B. A Two-Factor Explanation of Assimilation and Contrast Effects: Journal of Marketing Research. 30: 359-368. DOI: 10.1177/002224379303000307  0.363
1992 Meyers-Levy J, Peracchio LA. Getting an angle in advertising: The effect of camera angle on product evaluations. Journal of Marketing Research. 29: 454-461. DOI: 10.2307/3172711  0.391
1992 Meyers-Levy J, Maheswaran D. When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses Journal of Consumer Research. 19: 424-433. DOI: 10.1086/209312  0.355
1991 Meyers-Levy J. Elaborating on Elaboration: The Distinction between Relational and Item-specific Elaboration Journal of Consumer Research. 18: 358-367. DOI: 10.1086/209265  0.455
1991 Meyers-Levy J, Maheswaran D. Exploring Differences in Males' and Females' Processing Strategies Journal of Consumer Research. 18: 63-70. DOI: 10.1086/209241  0.401
1990 Maheswaran D, Meyers-Levy J. The influence of message framing and issue involvement. Journal of Marketing Research. 27: 361-367. DOI: 10.2307/3172593  0.454
1989 Meyers-Levy J. Priming Effects on Product Judgments: A Hemispheric Interpretation Journal of Consumer Research. 16: 76-86. DOI: 10.1086/209195  0.417
1989 Meyers-Levy J, Tybout AM. Schema Congruity as a Basis for Product Evaluation Journal of Consumer Research. 16: 39-54. DOI: 10.1086/209192  0.453
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