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Chris P. Pullig, Ph.D.

Affiliations: 
2000 Louisiana State University, Baton Rouge, LA, United States 
Area:
Marketing Business Administration
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Abhijit Biswas grad student 2000 Louisiana State
 (The effect of negative events and firm responses on brand associations, organizational associations, and brand evaluations.)

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Publications

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Demangeot C, Kipnis E, Pullig C, et al. (2019) Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action Journal of Business Research. 100: 339-353
Kipnis E, Demangeot C, Pullig C, et al. (2019) Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets Journal of Business Research. 98: 126-141
Tu LL, Pullig C. (2018) Penny wise and pound foolish? How thinking style affects price cognition Marketing Letters. 29: 261-273
Mirabito AM, Otnes CC, Crosby E, et al. (2016) The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma Journal of Public Policy & Marketing. 35: 170-184
Cooper MJ, Pullig C, Dickens C. (2016) Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness Journal of Psychology and Theology. 44: 42-54
Demangeot C, Broeckerhoff A, Kipnis E, et al. (2015) Consumer mobility and well-being among changing places and shifting ethnicities: Marketing Theory. 15: 271-278
Dutta S, Pullig C. (2015) A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)☆ Journal of Business Research. 68: 1082-1085
Visconti LM, Jafari A, Batat W, et al. (2014) Consumer ethnicity three decades after: A TCR agenda Journal of Marketing Management. 30: 1882-1922
Roberts JA, Manolis C, Pullig C. (2014) Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying Psychology and Marketing. 31: 147-160
Demangeot C, Adkins NR, Mueller RD, et al. (2013) Toward intercultural competency in multicultural marketplaces Journal of Public Policy and Marketing. 32: 156-164
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