Chris P. Pullig, Ph.D. - Publications

Affiliations: 
2000 Louisiana State University, Baton Rouge, LA, United States 
Area:
Marketing Business Administration

21 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Demangeot C, Kipnis E, Pullig C, Cross SNN, Emontspool J, Galalae C, Grier SA, Rosenbaum MS, Best SF. Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action Journal of Business Research. 100: 339-353. DOI: 10.1016/J.Jbusres.2018.12.026  0.443
2019 Kipnis E, Demangeot C, Pullig C, Broderick AJ. Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets Journal of Business Research. 98: 126-141. DOI: 10.1016/J.Jbusres.2018.11.056  0.464
2018 Tu LL, Pullig C. Penny wise and pound foolish? How thinking style affects price cognition Marketing Letters. 29: 261-273. DOI: 10.1007/S11002-018-9460-Y  0.435
2016 Mirabito AM, Otnes CC, Crosby E, Wooten DB, Machin JE, Pullig C, Adkins NR, Dunnett S, Hamilton K, Thomas KD, Yeh MA, Davis C, Gollnhofer JF, Grover A, Matias J, et al. The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma Journal of Public Policy & Marketing. 35: 170-184. DOI: 10.1509/Jppm.15.145  0.384
2016 Cooper MJ, Pullig C, Dickens C. Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness Journal of Psychology and Theology. 44: 42-54. DOI: 10.1177/009164711604400104  0.342
2015 Demangeot C, Broeckerhoff A, Kipnis E, Pullig C, Visconti LM. Consumer mobility and well-being among changing places and shifting ethnicities: Marketing Theory. 15: 271-278. DOI: 10.1177/1470593114553327  0.377
2015 Dutta S, Pullig C. A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)☆ Journal of Business Research. 68: 1082-1085. DOI: 10.1016/J.Jbusres.2014.10.010  0.687
2014 Visconti LM, Jafari A, Batat W, Broeckerhoff A, Dedeoglu AO, Demangeot C, Kipnis E, Lindridge A, Peñaloza L, Pullig C, Regany F, Ustundagli E, Weinberger MF. Consumer ethnicity three decades after: A TCR agenda Journal of Marketing Management. 30: 1882-1922. DOI: 10.1080/0267257X.2014.951384  0.323
2014 Roberts JA, Manolis C, Pullig C. Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying Psychology and Marketing. 31: 147-160. DOI: 10.1002/Mar.20683  0.305
2013 Demangeot C, Adkins NR, Mueller RD, Henderson GR, Ferguson NS, Mandiberg JM, Roy A, Johnson GD, Kipnis E, Pullig C, Broderick AJ, Zuhiga MA. Toward intercultural competency in multicultural marketplaces Journal of Public Policy and Marketing. 32: 156-164. DOI: 10.1509/Jppm.12.051  0.399
2013 Kipnis E, Broderick AJ, Demangeot C, Adkins NR, Ferguson NS, Henderson GR, Johnson G, Mandiberg JM, Mueller RD, Pullig C, Roy A, Zúñiga MA. Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being Journal of Business Research. 66: 1186-1194. DOI: 10.1016/J.Jbusres.2012.08.011  0.357
2011 Dutta S, Pullig C. Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies Journal of Business Research. 64: 1281-1287. DOI: 10.1016/J.Jbusres.2011.01.013  0.686
2006 Pullig C, Simmons CJ, Netemeyer RG. Brand Dilution: When Do New Brands Hurt Existing Brands? Journal of Marketing. 70: 52-66. DOI: 10.1509/Jmkg.70.2.52  0.385
2006 Pullig C, Netemeyer RG, Biswas A. Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity Journal of the Academy of Marketing Science. 34: 528-542. DOI: 10.1177/0092070306287128  0.604
2006 Biswas A, Dutta S, Pullig C. Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion Journal of Retailing. 82: 245-257. DOI: 10.1016/J.Jretai.2005.07.007  0.763
2005 Netemeyer RG, Maxham JG, Pullig C. Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent Journal of Marketing. 69: 130-143. DOI: 10.1509/Jmkg.69.2.130.60758  0.321
2004 Netemeyer RG, Krishnan B, Pullig C, Wang G, Yagci M, Dean D, Ricks J, Wirth F. Developing and validating measures of facets of customer-based brand equity Journal of Business Research. 57: 209-224. DOI: 10.1016/S0148-2963(01)00303-4  0.681
2002 Biswas A, Pullig C, Yagci MI, Dean DH. Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image Journal of Consumer Psychology. 12: 107-118. DOI: 10.1207/S15327663Jcp1202_04  0.656
2002 Pullig C, Maxham JG, Hair JF. Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity Journal of Business Research. 55: 401-415. DOI: 10.1016/S0148-2963(00)00159-4  0.355
2000 Biswas A, Licata JW, McKee D, Pullig C, Daughtridge C. The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors Journal of Public Policy & Marketing. 19: 93-105. DOI: 10.1509/Jppm.19.1.93.16950  0.583
1999 Biswas A, Pullig C, Krishnan BC, Burton S. Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues Journal of Public Policy & Marketing. 18: 52-65. DOI: 10.1177/074391569901800107  0.704
Show low-probability matches.