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Gary J. Gaeth

Affiliations: 
University of Iowa, Iowa City, IA 
Area:
Marketing Business Administration, Cognitive Psychology
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"Gary Gaeth"
Mean distance: 53433
 
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Ann E. Ericson grad student 2000 University of Iowa

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Jain G, Shrivastava S, Nayakankuppam D, et al. (2020) The lack of) fluency and perceptions of decision making Journal of Marketing Communications. 1-15
Kateeb ET, McKernan SC, Gaeth GJ, et al. (2015) Predicting dentists' decisions: a choice-based conjoint analysis of Medicaid participation. Journal of Public Health Dentistry
Levin IP, Gaeth GJ, Foley-Nicpon M, et al. (2015) Extending decision making competence to special populations: a pilot study of persons on the autism spectrum. Frontiers in Psychology. 6: 539
Levin IP, Gaeth GJ, Evangelista F, et al. (2015) How positive and negative frames influence the decisions of persons in the united states and australia Qualitative Research in Organizations and Management. 13: 64-71
Kateeb ET, Warren J, Gaeth G, et al. (2014) The willingness of US pediatric dentists to use atraumatic restorative treatment (ART) with their patients: a conjoint analysis. Journal of Public Health Dentistry. 74: 234-40
Levin IP, Schreiber J, Lauriola M, et al. (2002) A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product Marketing Letters. 13: 335-344
Chakraborty G, Ball D, Gaeth GJ, et al. (2002) The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation Journal of Business Research. 55: 237-249
Levin IP, Gaeth GJ, Schreiber J, et al. (2002) A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects Organizational Behavior and Human Decision Processes. 88: 411-429
Heath TB, Ryu G, Chatterjee S, et al. (2000) Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages Journal of Consumer Research. 27: 291-308
Levin IP, Schneider SL, Gaeth GJ. (1998) All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects. Organizational Behavior and Human Decision Processes. 76: 149-188
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