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Gary J. Gaeth - Publications

Affiliations: 
University of Iowa, Iowa City, IA 
Area:
Marketing Business Administration, Cognitive Psychology
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20 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Jain G, Shrivastava S, Nayakankuppam D, Gaeth GJ. The lack of) fluency and perceptions of decision making Journal of Marketing Communications. 1-15. DOI: 10.1080/13527266.2020.1815072  0.359
2015 Kateeb ET, McKernan SC, Gaeth GJ, Kuthy RA, Adrianse NB, Damiano PC. Predicting dentists' decisions: a choice-based conjoint analysis of Medicaid participation. Journal of Public Health Dentistry. PMID 26572516 DOI: 10.1111/Jphd.12126  0.33
2015 Levin IP, Gaeth GJ, Foley-Nicpon M, Yegorova V, Cederberg C, Yan H. Extending decision making competence to special populations: a pilot study of persons on the autism spectrum. Frontiers in Psychology. 6: 539. PMID 25972831 DOI: 10.3389/Fpsyg.2015.00539  0.326
2015 Levin IP, Gaeth GJ, Evangelista F, Albaum G, Schreiber J. How positive and negative frames influence the decisions of persons in the united states and australia Qualitative Research in Organizations and Management. 13: 64-71. DOI: 10.1108/13555850110764766  0.312
2014 Kateeb ET, Warren J, Gaeth G, Damiano P, Momany E, Kanellis MJ, Weber-Gasparoni K, Ansley T. The willingness of US pediatric dentists to use atraumatic restorative treatment (ART) with their patients: a conjoint analysis. Journal of Public Health Dentistry. 74: 234-40. PMID 24635596 DOI: 10.1111/Jphd.12052  0.325
2002 Levin IP, Schreiber J, Lauriola M, Gaeth GJ. A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product Marketing Letters. 13: 335-344. DOI: 10.1023/A:1020370516638  0.31
2002 Chakraborty G, Ball D, Gaeth GJ, Jun S. The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation Journal of Business Research. 55: 237-249. DOI: 10.1016/S0148-2963(00)00127-2  0.377
2002 Levin IP, Gaeth GJ, Schreiber J, Lauriola M. A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects Organizational Behavior and Human Decision Processes. 88: 411-429. DOI: 10.1006/Obhd.2001.2983  0.335
2000 Heath TB, Ryu G, Chatterjee S, Mccarthy MS, Mothersbaugh DL, Milberg SJ, Gaeth GJ. Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages Journal of Consumer Research. 27: 291-308. DOI: 10.1086/317586  0.346
1998 Levin IP, Schneider SL, Gaeth GJ. All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects. Organizational Behavior and Human Decision Processes. 76: 149-188. PMID 9831520 DOI: 10.1006/Obhd.1998.2804  0.361
1997 Russell G, Bell D, Bodapati A, Brown C, Chiang J, Gaeth G, Gupta S, Manchanda P. Marketing Letters. 8: 297-305. DOI: 10.1023/A:1007960529932  0.366
1997 Gaeth GJ, Levin IP, Sood S, Juang C, Castellucci J. Consumers' attitude change across sequences of successful and unsuccessful product usage Marketing Letters. 8: 41-53. DOI: 10.1023/A:1007933226810  0.335
1993 Tubbs RM, Gaeth GJ, Levin IP, Van Osdol LA. Order effects in belief updating with consistent and inconsistent evidence Journal of Behavioral Decision Making. 6: 257-269. DOI: 10.1002/Bdm.3960060404  0.302
1992 Mowen JC, Gaeth GJ. The evaluation stage in marketing decision making Journal of the Academy of Marketing Science. 20: 177-187. DOI: 10.1177/0092070392202008  0.373
1991 Ettenson R, Gaeth G. Consumer perceptions of hybrid (bi‐national products) Journal of Consumer Marketing. 8: 13-18. DOI: 10.1108/07363769110035117  0.317
1991 Kumar V, Gaeth GJ. Attribute order and product familiarity effects in decision tasks using conjoint analysis International Journal of Research in Marketing. 8: 113-124. DOI: 10.1016/0167-8116(91)90019-4  0.364
1991 Gaeth GJ, Levin IP, Chakraborty G, Levin AM. Consumer evaluation of multi-product bundles: An information integration analysis Marketing Letters. 2: 47-57. DOI: 10.1007/Bf00435195  0.304
1990 Doyle CA, Gaeth GJ. Assessing the institutional choice process of student-athletes. Research Quarterly For Exercise and Sport. 61: 85-92. PMID 2091172 DOI: 10.1080/02701367.1990.10607482  0.366
1990 Tellis GJ, Gaeth GJ. Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices: Journal of Marketing. 54: 34-45. DOI: 10.2307/1251868  0.338
1988 Levin IP, Gaeth GJ. How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product Journal of Consumer Research. 15: 374. DOI: 10.1086/209174  0.343
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